The FTC’s New Rule on Fake Reviews and Testimonials: What Marketers Need to Know The Federal Trade Commission (FTC) introduced a new rule (16 CFR Part 465) targeting fake reviews and testimonials, marking a significant milestone in its ongoing battle against deceptive marketing practices. The rule addresses fake or false consumer reviews, testimonials, and related deceptive practices that have become increasingly prevalent as more shoppers buy online rather than in stores. This rule arrives at…
How to Ask for a Review Customer reviews are more crucial than ever, but many marketers don’t know the proper ways how to ask for a review. Reviews significantly influence a company’s reputation, consumer trust, and search engine visibility. 79.69% of consumers look at ratings and reviews before…
Today we’re excited to announce a new Ratings & Reviews solution that puts community at the heart of ecommerce growth, now available in TINT’s Community Powered Marketing platform. Securing a Pipeline of Fresh Reviews for Brands Within the dynamic arena of Ratings & Reviews, brands encounter a pressing…
Consumers who engage with your online brand community are primed and ready to rave about your brand. Here’s how you can activate them to drive product reviews.
Generating product reviews is a staple of any ecommerce strategy. Explore 3 ways to tap into your consumers to drive product reviews.
Squeezing the most out of your ratings & reviews investment will allow you to work smarter, not harder. Let’s explore how to get the most value.
We explore what review recency means, why it’s important, and how you can make sure your reviews stay fresh.
Loyalty can be made – or lost – in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between transactions.
Consumer reviews are a powerful way to drive purchase decisions. They are particularly effective in motivating prospects that are already considering your product. The right review can tip the scales for a prospect who’s on the fence. However, selecting the perfect customer reviews to feature in your marketing…
