In this exciting episode, Sue Frech, TINT CRO, sits down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co. Tiffany shares insights into the digital strategies she leads, emphasizing the importance of authentic voices in brand communities and the power of consumer energy. We discuss the challenges of keeping up with social media algorithms and the role of brand communities in advocacy. Tiffany also provides valuable advice for marketers looking…