As an event marketer you’re responsible for designing and bringing together all of the elements that go into an amazing event. You spend countless hours perfecting the details so that come event day, everything goes as planned. With so much at stake, delivering the final WOW moment for guests doesn’t come easy. If only there was something that could constantly keep your attendees engaged and give you insight into what they really think of the…
We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means? Well I’m here to tell you. Marketing Then and Now It has been a long journey for marketing. If you read our post from 2016 about the history…
The modern customer journey is much more complicated due to how many channels marketers need to engage their customers on. Marketers continually share their challenge on needing to create more quality content with limited time and budget. On top of that, branded, staged content don’t resonate with the…
With a person’s attention span now shorter than a goldfish’s, there has been a shift in how people process data and content. Marketers have been trying for years to come up with the best way to attract customers. Unfortunately for them, millennials are somehow unresponsive to traditional advertisements. What this means is that the need for engaging content is more important than ever, since marketers need to capture people’s attention within 8 seconds. But how…
Did you watch “Only Lovers Left Alive” by Jim Jarmusch? Source If you haven’t watched it, the movie tells about vampires, Adam and Eve, who stayed in sync with the fast-paced world to survive and carry their love through time. As well as Adam and Eve, one tiny…
As you may have heard, Instagram unexpectedly announced various changes to their API on April 4, 2018. We have spoken previously about this and what this means for TINT users. Repurposing user-generated content (UGC) legally and safely throughout your marketing channels is one of the most effective and authentic strategies…
Standing out in an oversaturated market is difficult at the best of times, but when it comes to travel it’s harder than ever for brands to get noticed. Think about it: There are an incredible number of booking sites, hotels, and travel operators out there and, with consumers checking out an average of 38 websites before they click book, travel brands have had to shape up their game. The growth of the travel industry…
The customer journey is often a path reserved for commercial consumers, but for prospective students, choosing the right college or university is the most important “buying” decision they’ll make. This investment into their future is huge, and it’s common that you’ll see traditional buying behaviors align with…
In a room at Purdue University, volunteers sip caffeinated drinks and blast off messages to students around campus. Elsewhere, someone gets a sweet for Tweeting. This is Purdue’s annual Day of Giving and, in 2017, the college undertook its fourth mega event in the hopes of beating donations…
When consumers reach a fork in the road, they make an educated decision on which path to take. For brands, this “journey” that their buyers go on is more than just guiding them down the right route, it’s also the chance to build a relationship with these people and essentially take them by the hand. Source It’s wholesome to think about (anyone else getting the warm fuzzies?), which is exactly the sentiment Loews Hotels taps…
Ask most millennials, and they’ll tell you they value experiences over possessions. 78% would rather pack their bags and go on an adventure than buy material goods, and it’s changing the way the travel industry interacts with its customers. Source Back in the day, you could rock up…
Welcome to the 6th edition of TINT’s feature release! Our product team has been hard at work to build some of our most exciting features yet. Here’s what we’ve released this week! HUE Content Rights via DM TINTmix improvements HUE – A smarter way to discover and curate content…
