In 2018, marketers sought expert advice to help solve their most challenging content problems. As we’ve supported brands with their marketing strategy, we’ve also learned several lessons along the way. We’d like to share our take on the biggest marketing lessons from 2018. Content defines marketing efforts Content is the single most important driving force that begins the conversation between customers and your brand. It’s the MUST-have gateway to building relationships with your target audience.…
The number of different tools marketers use daily is staggering, especially considering a new tool is created everyday. The challenge becomes integrating tools to seamlessly execute your marketing strategy. At TINT, we take this issue seriously. That’s why we’ve developed integrations with your favorite tools so you can…
This year Instagram has made some significant changes to its platform. This has left marketers questioning, how these changes will affect their marketing strategy. TINT serves marketers, so we want to explain the changes; past, present, and future. If social media and User Generated Content are part of…
We want to be sure you to get the most out of your UGC. That means keeping you updated with the latest changes to Instagram and other social media platforms. In December of last year, Instagram made another series of changes to continue the depreciation of its API usage. So, what does that mean to you as a marketer? TINT recently hosted our webinar on Instagram changes to talk you through these changes and how it…
Technological advancements, has made virtual communication between brands and customers much more instantaneous. There has been a proliferation of tools that allow brands to easily create one-on-one interactions with its customers using social media. The reason brands love this technology is that it allows them to include consumers…
Last year, Facebook hit the headlines when it said it was running out of advertising space in its newsfeed. Sounds absurd. The potentially infinite Facebook newsfeed is getting clogged up. Fast. Since the announcement, marketers have felt the pinch, which has revealed itself in decreasing organic search…
Socially savvy brands are increasingly demanding social hubs,or aggregated social content feeds that integrate with brand websites for an omni-channel experience. Some agencies try to build their own solution to satisfy client needs. Yet creating a social hub for clients is expensive, time consuming, and can lead to problems in development and implementation. Get the top reasons why your agency should not DIY a social hub the next time a client requests one – and…
Summary In July 2018, TINT and Widen launched our exciting product integration that allowed marketers to not only access and source user-generated content (UGC), but also clear rights and organize it into a DAM for easy repurposing on any marketing channel (web, signage, email newsletters, social + digital ads,…
Agencies were caught off-guard by Instagram’s recent announcement of API changes coming in December, 2018. Every brand that is active on Instagram will be impacted by these changes, so it’s important to understand the context, the changes, and your options to continue interacting with your target audience. See…
Today, consumers look to other consumers for affirmation, confirmation, and validation to inform their purchasing decisions, choosing to heed the word of people like them over the companies themselves. It’s all about authenticity. If you’re a marketer looking to harness your audience’s reach, you’ll likely turn to user-generated content, and the first tool you’ll look for is a User Generated Content platform to manage it. But with so many tools and platforms on the market, how…
If you’re reading this. There’s a chance that you are of the 65% of marketers who believe that investing in an events strategy positively affects business goals. Maybe you’re shopping around for an event marketing technology. Maybe you already have one. Regardless, you may find yourself asking that…
Driven by changing attendee demographics, the dynamic expectations of millennials are redefining event trends and changing what it means to execute a successful event. And it shouldn’t be a shock: We’re living in an era where elements of personalization infiltrate every area of our lives, and new options…