This year Instagram has made some significant changes to its platform. This has left marketers questioning, how these changes will affect their marketing strategy. TINT serves marketers, so we want to explain the changes; past, present, and future. If social media and User Generated Content are part of your marketing strategy, this post is your guide to understand the Instagram changes and how TINT will help. January 30th, 2018 Instagram announced major changes to their…
We want to be sure you to get the most out of your UGC. That means keeping you updated with the latest changes to Instagram and other social media platforms. In December of last year, Instagram made another series of changes to continue the depreciation of its API usage.…
Technological advancements, has made virtual communication between brands and customers much more instantaneous. There has been a proliferation of tools that allow brands to easily create one-on-one interactions with its customers using social media. The reason brands love this technology is that it allows them to include consumers…
Last year, Facebook hit the headlines when it said it was running out of advertising space in its newsfeed. Sounds absurd. The potentially infinite Facebook newsfeed is getting clogged up. Fast. Since the announcement, marketers have felt the pinch, which has revealed itself in decreasing organic search returns and pricier ads. Source But there is one way that, despite all this, is helping brands get more bang for their buck (and more conversions). User…
Socially savvy brands are increasingly demanding social hubs,or aggregated social content feeds that integrate with brand websites for an omni-channel experience. Some agencies try to build their own solution to satisfy client needs. Yet creating a social hub for clients is expensive, time consuming, and can lead to…
Summary In July 2018, TINT and Widen launched our exciting product integration that allowed marketers to not only access and source user-generated content (UGC), but also clear rights and organize it into a DAM for easy repurposing on any marketing channel (web, signage, email newsletters, social + digital ads,…
Agencies were caught off-guard by Instagram’s recent announcement of API changes coming in December, 2018. Every brand that is active on Instagram will be impacted by these changes, so it’s important to understand the context, the changes, and your options to continue interacting with your target audience. See what’s changing, what it means for your agency, and how it’s not all bad news. Upcoming Changes to Instagram’s API The biggest change coming in December 2018 is…
Today, consumers look to other consumers for affirmation, confirmation, and validation to inform their purchasing decisions, choosing to heed the word of people like them over the companies themselves. It’s all about authenticity. If you’re a marketer looking to harness your audience’s reach, you’ll likely turn to user-generated…
If you’re reading this. There’s a chance that you are of the 65% of marketers who believe that investing in an events strategy positively affects business goals. Maybe you’re shopping around for an event marketing technology. Maybe you already have one. Regardless, you may find yourself asking that…
Driven by changing attendee demographics, the dynamic expectations of millennials are redefining event trends and changing what it means to execute a successful event. And it shouldn’t be a shock: We’re living in an era where elements of personalization infiltrate every area of our lives, and new options are instantly available with the mere swipe of a touchscreen. The change is so prevalent that 80% of meeting and event planners report their roles require more…
As an event marketer you’re responsible for designing and bringing together all of the elements that go into an amazing event. You spend countless hours perfecting the details so that come event day, everything goes as planned. With so much at stake, delivering the final WOW moment for…
We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means? Well I’m here to tell you. Marketing Then and Now It has been a long journey for marketing. If you read our post from 2016 about the history…
