Welcome to UGC Magazine where authentic content is the name of the game. Your customers are talking about you and now is the time to take action. Regardless of what you call them: your clients, your voters, your patrons, your advocates, your people, your tribe are creating content about you. We all have a smartphone in our pocket and we’re creating content daily. UGC Magazine is here to help you make the most of that…
User-Generated Content (UGC) is all about leveraging the best community content to build trust. The world’s top brands transform their customers into creators, brand ambassadors, and influencers; and now you can too. Wednesday, May 15 San Antonio Botanical Garden Select a session to fit your schedule: – -…
Our online universe is becoming more complex, ever more interesting, and it’s continuously expanding. The staggering amount of data online is impossible for marketers to sift through and understand by themselves. At the same time, consumers want brands to care about their individual experience, and address their concerns…
Employee Generated Content (EGC) is the biggest HR strategy that most companies overlook. Give your employees the social media tools to share their knowledge and enthusiasm.
For years marketers have focused on the habits and trends of Millennial consumers. But if your brand relies on a younger audience, it’s time to get to know Gen Z. This generation is known as ambitious, conscientious, and technologically gifted. Marketing tactics that appealed to Baby Boomers, Gen…
Leveraging UGC in your marketing programs can give your campaigns a big boost in performance. But taking the time curate the very best UGC can be cumbersome and time-consuming. That’s why TINT created HUE, a powerful machine learning engine that streamlines the process to uncover great visual content.…
UGC marketing is a marketing methodology that involves marketing your brand with authentic content generated by your users. It has quickly become one of the most powerful forms of marketing, and for good reason: Audiences are craving authenticity. When they get it through a brand’s Instagram or Twitter, they respond with engagement. Download the Newest Report! 2021 State of UGC available here. To learn more about how today’s marketers are approaching user-generated content, TINT has…
Back in April, Instagram announced the release of IGTV, a platform for watching long-form, vertical video. IGTV allows users to upload videos up to one-hour in length (as opposed to the existing maximum of one-minute videos). Since then, marketers have been hard at work looking for ways to…
Augmented Reality (AR) burst onto the scene in 2016, with the popularity of the smartphone app Pokemon Go. Many other consumer-facing brands took advantage of the AR frontier in 2018, and launched some of our favorite marketing wins of the year. Check out how they marketed to consumers…
Social media has transformed the way we consume information, relate to other people, and to the world around us. This shift has expanded the opportunities for marketers to engage with their customers through content. The introduction of social platform ads gave marketers yet another engagement opportunity beyond content production, and it has provided an immense amount of consumer data compared to more traditional marketing methods. Let’s take a look at the way social media has…
Today’s consumers are eager to embrace brands that stand for something important, be it diversity, eco-friendly business practices, or charitable contributions. To meet this demand, organizations are integrating cause marketing in their brand awareness efforts. We weighed in on the biggest marketing trends for 2019, and of those…
Instagram has made several changes to its API access which impacted how marketers could use hashtags. We recently held a webinar “Instagram Changes Decoded” that covered all of the previous changes that took place earlier this year. The latest change can impact how marketers continue to get their…
