Marketing Archives - Page 7 of 22

7 Ways Machine Learning Will Make Your Marketing Infinitely More Efficient

Our online universe is becoming more complex, ever more interesting, and it’s continuously expanding. The staggering amount of data online is impossible for marketers to sift through and understand by themselves. At the same time, consumers want brands to care about their individual experience, and address their concerns promptly. This level of dedication has led to the rise of artificial intelligence and machine learning in marketing. Marketers are increasingly comfortable with the idea of using…

Marketing

HR and Social Media: Employee Generated Content matters

Employee Generated Content (EGC) is the biggest HR strategy that most companies overlook. Give your employees the social media tools to share their knowledge and enthusiasm.

Gen Z girl wearing sunglasses in front of neon sign

Marketing

5 Things to Keep in Mind When Marketing to Gen Z

For years marketers have focused on the habits and trends of Millennial consumers. But if your brand relies on a younger audience, it’s time to get to know Gen Z. This generation is known as ambitious, conscientious, and technologically gifted. Marketing tactics that appealed to Baby Boomers, Gen…

Marketing

Webinar: How Smart Marketers Discover Better UGC with HUE Machine Learning

Leveraging UGC in your marketing programs can give your campaigns a big boost in performance. But taking the time curate the very best UGC can be cumbersome and time-consuming. That’s why TINT created HUE, a powerful machine learning engine that streamlines the process to uncover great visual content. In our webinar, “How Smart Marketers Discover Better UGC with HUE Machine Learning,” we discuss how HUE can: Cut through the noise to find your best UGC Take…

Marketing

UGC Marketing: Key Insights from Top Marketers

UGC marketing is a marketing methodology that involves marketing your brand with authentic content generated by your users. It has quickly become one of the most powerful forms of marketing, and for good reason: Audiences are craving authenticity. When they get it through a brand’s Instagram or Twitter,…

Marketing

How to Use IGTV For Marketing

Back in April, Instagram announced the release of IGTV, a platform for watching long-form, vertical video. IGTV allows users to upload videos up to one-hour in length (as opposed to the existing maximum of one-minute videos). Since then, marketers have been hard at work looking for ways to…

Marketing

Our Favorite AR Marketing Wins of 2018

Augmented Reality (AR) burst onto the scene in 2016, with the popularity of the smartphone app Pokemon Go. Many other consumer-facing brands took advantage of the AR frontier in 2018, and launched some of our favorite marketing wins of the year. Check out how they marketed to consumers with AR, why their campaigns topped our watch list, and how AR naturally works with User Generated Content (UGC). What is Augmented Reality? Augmented reality (AR) stands in…

Marketing

Social Media through the years

Social media has transformed the way we consume information, relate to other people, and to the world around us. This shift has expanded the opportunities for marketers to engage with their customers through content. The introduction of social platform ads gave marketers yet another engagement opportunity beyond content…

Marketing

The Simplest Marketing Trend of 2019 to Implement

Today’s consumers are eager to embrace brands that stand for something important, be it diversity, eco-friendly business practices, or charitable contributions. To meet this demand, organizations are integrating cause marketing in their brand awareness efforts. We weighed in on the biggest marketing trends for 2019, and of those…

Marketing

UGC from Instagram and Beyond

Instagram has made several changes to its API access which impacted how marketers could use hashtags. We recently held a webinar “Instagram Changes Decoded” that covered all of the previous changes that took place earlier this year. The latest change can impact how marketers continue to get their UGC. If you still have questions about Instagram changes, we hosted our “UGC from Instagram and Beyond,” webinar. We covered how to source content from social channels outside…

Marketing

Biggest Marketing Lessons Learned in 2018

In 2018, marketers sought expert advice to help solve their most challenging content problems. As we’ve supported brands with their marketing strategy, we’ve also learned several lessons along the way. We’d like to share our take on the biggest marketing lessons from 2018. Content defines marketing efforts Content…

Marketing

Marketing Integrations that make using UGC Easier

The number of different tools marketers use daily is staggering, especially considering a new tool is created everyday. The challenge becomes integrating tools to seamlessly execute your marketing strategy. At TINT, we take this issue seriously. That’s why we’ve developed integrations with your favorite tools so you can…