How many times have you visited a restaurant based on a recommendation from a friend? It seems strange that, when we’re searching for a place to eat by ourselves, we end up going round and round in circles trying to choose. But, as soon as someone we know makes a suggestion, we’ve got our shoes on and are out the door. Source The reason? We trust our friends and when they make recommendations, that trust…
Event season is here ? and you need to drive event engagement. Social proof is critical in elevating your brand status at events. People respond more positively to brands who provide authentic, appealing opportunities for their fans to interact. ? But with so many brands competing for attention…
Social media contests benefit everyone involved. Participants have the chance to win amazing prizes they might only dream of, while the brands running them gain access to new leads and customers. Source They’re so popular, in fact, that the vast majority of brands have implemented a contest of…
Running a sweepstake on social media is a great way to grab the attention of new customers, spread your message and generate more sales. But only if you do it right. You can spend hours coming up with an irresistible prize, create a ton of different social media updates, then click the metaphorical “launch” button and get… crickets. Even if you’re giving away the best prize in the world, you need to generate a sense…
Hashtags are a necessary component in the digital marketing space. Why? Because they help you categorize posts, increase your engagement, attract followers, and strengthen the exposure your brand gets by helping you reach out to your target audience. According to recent Instagram statistics, there is a clear advantage…
Consumer reviews are a powerful way to drive purchase decisions. They are particularly effective in motivating prospects that are already considering your product. The right review can tip the scales for a prospect who’s on the fence. However, selecting the perfect customer reviews to feature in your marketing…
Creating a Facebook contest, or any social contest? Get ready—there’s a brand new way to drive audience engagement through TINT. Experience Builder is the only UGC engagement solution that empowers brands to build immersive experiences that increase audience engagement and brand presence. With multiple dynamic experiences right out of the box and countless ways to customize, brands have all they need to build authentic and interactive experiences like Facebook, Instagram contests, and more. See how smart…
In 2018, one of the most anticipated royal weddings of all time took place between Prince Harry of England and American TV star Meghan Markle. In the past, royal weddings have been exactly that – royal affairs – but this time things were a bit different. As well…
Starbucks has 18 million followers on Instagram. Nike has 80 million. National Geographic has an incredible 112 million followers. On Facebook it’s a similar story: big-name brands have big followings. Red Bull has 48 million followers and Coca Cola has 107 million. But there’s one thing these brands…
As is the norm, the end of 2018 brought about the predictions for the hottest marketing trends of 2019. Brands popped up everywhere to share what they thought would be the “next big thing” in marketing – including us. So, now that we’re well in the trenches of 2019, let’s take a look at some of the predictions that were batted around and see if they’ve come to fruition. 1. Voice Search Predictions were rife…
ExB is Experience Builder! Build beautiful, responsive microsites that leverage the power of user-generated content.
Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019 study published in the AMA Journal of Marketing…
