Social media contests benefit everyone involved. Participants have the chance to win amazing prizes they might only dream of, while the brands running them gain access to new leads and customers. Source They’re so popular, in fact, that the vast majority of brands have implemented a contest of some kind into their social media strategy. Today, consumers are savvier than ever and are constantly seeking out deeper connections with the brands they follow and buy…
Running a sweepstake on social media is a great way to grab the attention of new customers, spread your message and generate more sales. But only if you do it right. You can spend hours coming up with an irresistible prize, create a ton of different social media…
Hashtags are a necessary component in the digital marketing space. Why? Because they help you categorize posts, increase your engagement, attract followers, and strengthen the exposure your brand gets by helping you reach out to your target audience. According to recent Instagram statistics, there is a clear advantage…
Consumer reviews are a powerful way to drive purchase decisions. They are particularly effective in motivating prospects that are already considering your product. The right review can tip the scales for a prospect who’s on the fence. However, selecting the perfect customer reviews to feature in your marketing can be difficult. You must consider how it fits into your greater marketing strategy, which to feature in various placements, and filter though (hopefully) a variety of…
Creating a Facebook contest, or any social contest? Get ready—there’s a brand new way to drive audience engagement through TINT. Experience Builder is the only UGC engagement solution that empowers brands to build immersive experiences that increase audience engagement and brand presence. With multiple dynamic experiences right out…
In 2018, one of the most anticipated royal weddings of all time took place between Prince Harry of England and American TV star Meghan Markle. In the past, royal weddings have been exactly that – royal affairs – but this time things were a bit different. As well…
Starbucks has 18 million followers on Instagram. Nike has 80 million. National Geographic has an incredible 112 million followers. On Facebook it’s a similar story: big-name brands have big followings. Red Bull has 48 million followers and Coca Cola has 107 million. But there’s one thing these brands have in common besides their mammoth social followings. They’re all B2C brands – a.k.a. brands that sell directly to consumers. This seems to be a common trend…
As is the norm, the end of 2018 brought about the predictions for the hottest marketing trends of 2019. Brands popped up everywhere to share what they thought would be the “next big thing” in marketing – including us. So, now that we’re well in the trenches of…
ExB is Experience Builder! Build beautiful, responsive microsites that leverage the power of user-generated content.
Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019 study published in the AMA Journal of Marketing Research explores how user generated content (UGC) differs depending on the device used to create it. There is a device-specific emotional language in UGC that should help…
Welcome to UGC Magazine where authentic content is the name of the game. Your customers are talking about you and now is the time to take action. Regardless of what you call them: your clients, your voters, your patrons, your advocates, your people, your tribe are creating content…
User-Generated Content (UGC) is all about leveraging the best community content to build trust. The world’s top brands transform their customers into creators, brand ambassadors, and influencers; and now you can too. Wednesday, May 15 San Antonio Botanical Garden Select a session to fit your schedule: – -…
