2020 is just around the corner and we’re catapulting full steam ahead into a brand new decade, too. This means it’s time to start thinking about what marketing trends will arise in the next 12 months. But now, thanks to the rapid advancement of technology, we’re about to come face to face with a slew of even more powerful trends that will help increase brand awareness, boost leads, and deliver an incredible customer experience. Source…
Instagram is a mecca of social media, with 600 million engaged users scrolling and sharing posts every single day. The good news is that users of the platform actively interact with brands that pop up on their Instagram feeds, with many making purchases from brands they first spotted…
Every year, we see new and exciting creative marketing campaigns and the B2B space is no different. We know that any purchase decision has an element of emotion and B2B buyers are no different. They are seeking out a human connection with businesses and crave personality-filled campaigns that…
Tis the season of giving thanks and appreciating what we have. It’s also the season of brands launching festive-focused Thanksgiving marketing campaigns to drive revenue, generate engagement, and build awareness. So, with Thanksgiving just around the corner, there’s no better time for us to reflect on some of the best, most inspiring marketing campaigns to ever have graced our presence at this time of year. Sure, we’re all about giving thanks to our friends and…
Holiday season is upon us. Aside from eating our body weight in turkey, this means that Black Friday is fast approaching. It’s like the Superbowl of ecommerce and is widely known as one of the busiest shopping days of the year. Along with Cyber Monday, it’s set to…
Content marketing is now one of the most popular marketing strategies for attracting and connecting with customers. But, with more brands than ever tapping into its power, we’re starting to see an increase in the number of content sins being committed every day. Source And fair enough -…
Mandatory legislation for data privacy is here. After the stroke of midnight, when the calendar changes to 2020, the California Consumer Privacy Act (CCPA) takes effect. Are you ready for what some are calling the Y2K for Marketers? Sensationalism aside, we live in a post-GDPR world. Countries, states, and cities are implementing legislation that will affect businesses of all sizes. ? Register for our CCPA webinar Join us with UGC Evangelist S. David Ramirez about the…
The rise of online shopping has meant brick-and-mortar stores are having to put more effort into engaging their customers. After all, it’s far easier to tap a button on a mobile screen than trudge into town to buy something in person. Source This means many retail brands need…
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing content, and connecting with brands in ways outside the norm of standard marketing activation. To maximize the reach and quality of this engagement,…
Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such a multitude of audiences across a variety of demographics, channels, and consumer groups. Between laundry loads, we’ve put together five takeaways from Tide’s #LaundryNight Campaign. 1. Leverages an existing hashtag. Social natives know that #LaundyNight and #LaundryDay have been around for years. It is the tag of choice for digerati who post selfies in…
User generated content (UGC) comes armed with a fistful of benefits. For starters, it results in 29% higher web conversions and is 20% more influential than any other type of media – particularly when it comes to persuading Millennial buyers. Source Brands have realized for a long time…
While over half of the population prefers to shop online, there are some major roadblocks that stop ecommerce stores from making the sales they want. For starters, consumers can’t touch, feel, or smell the product in all its glory through the veil of a pixelated screen. This is…
