Every year, we see new and exciting creative marketing campaigns and the B2B space is no different. We know that any purchase decision has an element of emotion and B2B buyers are no different. They are seeking out a human connection with businesses and crave personality-filled campaigns that speak to all their senses. This coupled with the larger buying teams involved, businesses are seeing a 31% increase in the sales cycles. This tends to be…
Tis the season of giving thanks and appreciating what we have. It’s also the season of brands launching festive-focused Thanksgiving marketing campaigns to drive revenue, generate engagement, and build awareness. So, with Thanksgiving just around the corner, there’s no better time for us to reflect on some of…
Holiday season is upon us. Aside from eating our body weight in turkey, this means that Black Friday is fast approaching. It’s like the Superbowl of ecommerce and is widely known as one of the busiest shopping days of the year. Along with Cyber Monday, it’s set to…
Content marketing is now one of the most popular marketing strategies for attracting and connecting with customers. But, with more brands than ever tapping into its power, we’re starting to see an increase in the number of content sins being committed every day. Source And fair enough – there’s so many tips and so much advice about the topic out there that it’s no surprise many content marketers fail to get it right every single…
Mandatory legislation for data privacy is here. After the stroke of midnight, when the calendar changes to 2020, the California Consumer Privacy Act (CCPA) takes effect. Are you ready for what some are calling the Y2K for Marketers? Sensationalism aside, we live in a post-GDPR world. Countries, states,…
The rise of online shopping has meant brick-and-mortar stores are having to put more effort into engaging their customers. After all, it’s far easier to tap a button on a mobile screen than trudge into town to buy something in person. Source This means many retail brands need…
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing content, and connecting with brands in ways outside the norm of standard marketing activation. To maximize the reach and quality of this engagement, you’ll need the perfect special events social team to connect, respond, and participate in the conversation. This guide is created with “events of scale” (15,000 attendees+) in…
Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such a multitude of audiences across a variety of demographics, channels, and consumer groups. Between laundry loads, we’ve put together five takeaways from Tide’s #LaundryNight Campaign. 1. Leverages…
User generated content (UGC) comes armed with a fistful of benefits. For starters, it results in 29% higher web conversions and is 20% more influential than any other type of media – particularly when it comes to persuading Millennial buyers. Source Brands have realized for a long time…
While over half of the population prefers to shop online, there are some major roadblocks that stop ecommerce stores from making the sales they want. For starters, consumers can’t touch, feel, or smell the product in all its glory through the veil of a pixelated screen. This is why an enticing, compelling and, most importantly, visually descriptive product gallery is so important. It is your one chance to impress customers with the quality of your…
How many times have you visited a restaurant based on a recommendation from a friend? It seems strange that, when we’re searching for a place to eat by ourselves, we end up going round and round in circles trying to choose. But, as soon as someone we know…
Event season is here ? and you need to drive event engagement. Social proof is critical in elevating your brand status at events. People respond more positively to brands who provide authentic, appealing opportunities for their fans to interact. ? But with so many brands competing for attention…
