Social media is an important way to create connections with an audience. And its even more powerful when your ardent supports create compelling content that highlights your brand. Leading companies are leaning on social media UGC to execute campaigns, grow brand loyalty and ultimately increase sales—here are five campaigns to draw inspiration from. 1. REI’s #OptOutside Campaign Outdoor recreation retailer REI has been using the #OptOutside hashtag since 2014 to encourage people to head outside…
As a social media manager, you know how important having a social media aggregator is to powering our user-generated content (UGC) campaigns. Now to sell your CMO.
2019 has been another innovative year at TINT. Our vision has always been to empower brands with powerful and hyper-personalized content experiences, enabling them to build trust on a strong foundation of User Generated Content (UGC). This year we’ve kept this vision in focus throughout everything we do,…
When we look at the history of advertising, we can confidently say that the 70s heralded a new era for the advertising world. We’ve seen it portrayed in TV series like Mad Men, where it’s all sharp suits and martinis in swanky bars. But the changes that happened in the ad world in the 70s go much deeper than simple aesthetics. The advent of the World Wide Web in 1969 promised more opportunities than regular print ads…
In case you haven’t heard about it, #TeamTrees is the viral global phenomenon created by YouTuber MrBeast in late May 2019. The idea was simple but powerful: for every dollar donated, #TeamTrees will plant a single tree. Their goal was to raise $20,000,000 by the first day of 2020. Save…
From email nurture, social media, search, display, content marketing and influencer marketing, there are a variety of disciplines that comprise digital marketing. And while specialization within each discipline is important, when the tactics play together in harmony, your results can be astounding. Truly, the sum can be greater…
You can’t scroll through a single social media feed today without being greeted by a flurry of hashtags. That’s the power of the trusty hashtag, one of the most integral parts of social media. Their omnipresent nature means they are also pivotal in social media marketing campaigns. Not only do they expose your posts to more people, they help you garner engagement and start conversations. However, it’s no longer enough to pump out 30 generic hashtags…
Hashtags are everywhere these days – on Twitter accounts and news feeds, advertisements, weddings, and car commercials. When designed well, Hashtags can increase your online following, drive customer engagement, and help pin down what makes your company unique. If not designed well, hashtags don’t do much at all.…
User generated content (UGC) and the holidays go together like Santa and his sleigh. At this time of year, we eagerly await the arrival of festive content from our favorite brands, but sometimes it can all feel a little overwhelming. This is where UGC swoops in and saves the day (or the season). Content created by fans, followers, and customers can be a refreshing addition to glitzy holiday marketing campaigns and a welcome break from…
2020 is just around the corner and we’re catapulting full steam ahead into a brand new decade, too. This means it’s time to start thinking about what marketing trends will arise in the next 12 months. But now, thanks to the rapid advancement of technology, we’re about to…
Instagram is a mecca of social media, with 600 million engaged users scrolling and sharing posts every single day. The good news is that users of the platform actively interact with brands that pop up on their Instagram feeds, with many making purchases from brands they first spotted…
