“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into the spotlight as consumers (stuck at home) were forced to occupy their time with gaming becoming a popular diversion. As the world reopens, we expect a new generation of gamers and their platforms to storm esports arenas to demand more digital engagement and virtual interaction. The shift of demand has many within the gaming industry…
The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for…
In a short time, the world has changed how we look for things. Languages have a fixed number of words – and we try to describe the world around us with the commonly used words and phrases that we know. What we see often cannot be easily described…
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more online, the methods by which we vouch for products and services within our networks have followed. Today, user-generated content (UGC) that showcases the merits of a brand’s…
It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer success team for a conversation around social media, messaging, and best practices as your team works to adjust to the new paradigm. We’ll let the talk flow, but…
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in…
Social media has changed the way we do a lot of things, but none more so than travel. Gone are the days of flicking through a travel brochure. Now, travelers turn to their favorite influencers for destination research, tap into reviews to choose accommodations, and research things to do on various different social channels . TripAdvisor gets more than 50 million unique visits a month, showing just how many people actively seek out advice from…
Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want a slice of the sales. One study from Shopify analyzed well over 500,000 orders that came as a result of social traffic, showing the booming state of social…
Starting today, using the TINT platform, brands can embed TikTok videos on their website or physical displays. In case you haven’t heard, the loudest and most influential conversations are happening on TikTok, and Gen Z (90 million strong in the U.S. alone!) is driving it. Our customers have…
More shoppers than ever are turning to social media for product inspiration. Features like shoppable posts and the ability to link directly to product pages from Stories means online stores are seeing more consumers than ever buying through social. But just because people can shop from social posts, doesn’t mean that brands are making the most of it. Creating a seamless experience is important if you want consumers to get their wallets out while browsing…
ROI is a tricky thing to track, but it can do wonders for your business if you know who’s buying what from where. While many marketers still struggle to get to grips with measuring ROI from social media, it doesn’t have to be overwhelming and complicated. Increasing the…
