This post is the first in a weekly series on products with unexpectedly amazing marketing. Subscribe to this series in the top right corner of the page. The inventor of the iPod and iPhone, Tony Fadell, is at it again. Fadell ignited a revolution in the music industry and now is seeking to transform an entirely new sector. He’s cofounded Nest – a company that makes high-tech thermostats, smoke detectors and video monitoring cameras. Here’s the crazy thing…
TINT recently partnered with TechSoup, a global organization dedicated to helping nonprofits access the technology they need to operate at their full potential. Together, we’ll be making our product more available to small and medium-sized nonprofits. To mark the launch of our partnership, we decided to give away 10 annual Pro Plans…
Guest blogging is an important piece of the content marketing arsenal. Here’s how you can write your pitch to make sure editors say “YES.”
Writing a blog post is just half the battle. You need to know how to distribute your content to gain maximum visibility. Most of our early growth at TINT came from strategic blogging that helped get traffic to our website. In our early days I wrote several blogs for TINT, including How to Get More Customers and How to Get More Facebook Likes. These posts were critical to our early customer acquisitions, and still bring us significant traffic today. Here’s what I did that made them so successful
If your business has clear traction in a specific market then my recommendation would be to head there, however when your stat sheet looks like ours, current customer data isn’t the clearest indicator.
The beauty of Legere’s strategy lies in its relative simplicity. Don’t just be a human; be yourself. So what if you’re a little – or a lot – rough around the edges? Chances are your target audience is, too, and will love you all the more for that. And be a part of the conversation. Listen. Worry about what you’re saying, not how you should be saying it. After all, the things that enrage are frequently also the things that engage.
As you prepare your holiday marketing strategy, there are a number of factors to keep in mind. First you need to think about your target customer. Consumers transform into three different holiday shoppers during this time of hear: The Early Bird, The Decemberist, and the Procrastinator. Make sure as you develop your strategy that it’s designed for your ideal customer. This way your content and promotions will reach the best holiday shopper.
The way spectators view live sporting events is changing along with mobile technology. Sports fans can often be found occupied by their smartphones during the game, or shooting selfies in the stadium to share with friends over social networks. Sports organizations already know the importance of social networking…
Your updates should always provide value to your network and should take advantage of the visual medium. LinkedIn allows you to share a wide-breadth of visual content including: conference slides, case studies, white papers, videos, infographics and more.
Instagram is a great tool for businesses to reach consumers with a strong visual pitch for their brand. This infographic takes a look at Instagram by the numbers, and how you too, can become an Instagram Instaguru.
Pinterest has somehow created a truly special social network where almost everything a user sees can be purchased in some way. This makes Pinterest a perfect platform for companies to promote their products, provided their products can be made visually appealing, and engaging. Pinterest isn’t about ads – so make sure your content is designed to be more than advertising. Do Pinterest right: turn browsers into buyers and reap the rewards.
The question conference organizers should be asking is: What do well-executed social media strategies for conferences look like? We’ve got the answers here.
