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Marketing

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The content on Tumblr creates an incredibly immersive platform that brands can tap into. 70% of users visit Tumblr more than once a day and thirty four percent “would rather be on the site than sleep.” They are more likely to put their faith in brands that provide engaging content. and are more likely to share these brands with their friends.

Raising awareness is something social media was practically designed to do. Its impact on social change can be debated – but its ability to spread the word, to make us aware, is unparalleled. The organizers at LeanIn.Org know this – so in their latest push for equality in the workplace and at home, they turned to a hashtag campaign to do the talking for them. #LeanInTogether asks for men and women alike to share how…

This is the second post in a weekly series on products with unexpectedly amazing marketing. Click here to check out the first post in the series, and subscribe to future postings in the series by entering your email in the top right corner of the page.  In the list…