Many marketing leaders say that content marketing is the future. Hubspot found that marketers who prioritize blogging are 13 times more likely to have a positive ROI. As a result, content marketing initiatives are popping up across many industries. U.S. companies are expected to spend $50 billion on content marketing this year alone. Here at TINT, we’re big fans of using content to tell your company’s story and connect with customers. But content development can…
https://soundcloud.com/tint/social-studies-podcast-finding-the-right-product-engagement-metrics-with-kate-swanberg Social Studies Podcast is a talk show produced by TINT about marketing, social media, and technology through the lens of the industry’s most innovative minds. Hosted by Nathan Zaru (@YES). In this episode we welcome Kate Swanberg, growth marketing manager at Tradeshift. You can find her on twitter at @keswanberg and tweet us with…
Newsletter ideas based on real experience: how to make a good newsletter.
Social Studies Podcast is a talk show produced by TINT about marketing, social media, and technology through the lens of the industry’s most innovative minds. Hosted by Nathan Zaru (@YES). In this episode we welcome Jordan Harbinger, host of The Jordan Harbinger Show (and previous co-founder of The Art of Charm). You can find them on twitter at @jordanharbinger and tweet us @TINT. Nathan Zaru: I guess we started. Welcome everyone to the Social Studies Podcast. Jordan Harbinger: We haven’t started yet.…
Your community can and should become the pulse of your content marketing strategy, but the first step is deciding if you have one. While you may have millions of users, you may not yet have a community. Do you have a community? What is the difference between a user…
Summer is here! The sun is out, barbecue is king and people are spending more time on their social media accounts. Out of 466 users surveyed by Social Soup, 51 percent said they posted more during the summer and 57 percent said they shared more. This should come…
High-quality web content can take a lot of time and energy to produce, but no matter how much work you put into creating it, online content tends to have a very short shelf life. Social media content is even more fleeting; the average tweet’s prime of life only lasts about 18 minutes. How can you give your content a longer lifespan? If you only have the resources to produce a few pieces of content, what…
The Social Studies Podcast is a talk show produced by TINT about marketing, social media, and technology through the lens of the industry’s most innovative minds. Hosted by Nathan Zaru (@YES). In this episode we welcome Greg Isenberg, founder and CEO at 5by.
The Future Of Marketing is Community | Nathan Zaru and Samantha Stein talk community management on this episode of the Social Studies Podcast
Social Studies Podcast is a talk show produced by TINT about marketing, social media, and technology through the lens of the industry’s most innovative minds. Hosted by Nathan Zaru (@YES). In this episode we welcome Ricky Yean, CEO and cofounder of Crowdbooster. You can find him on Twitter @rickyyean and tweet us with comments and requests @TINT.
Back in March, Ben Stiller and Owen Wilson made a splash at Paris Fashion Week. The two actors surprised audience members and the internet when they walked down the Valentino runway as their characters from Zoolander—Derek Zoolander and Hansel. Instagram, Vine and Twitter soon exploded with the hashtag…
Having a great visual strategy helps make your content more compelling and more valuable to readers, and can significantly increase readers’ engagement with your posts. Generic stock photos or a lack of photos can make your content seem uninteresting at best and unprofessional at worst. By developing a…
