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Marketing

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On January 1, 2017, I challenged our TINT team with a bet. It was a simple one. If our team could hit our $7.5m revenue goal by Dec 31, 2017, I would get a tattoo of our TINT logo (location TBD and most likely I will have a location list where they could vote on) to commemorate the power of teamwork and our journey. I got the inspiration from Brad Singley, one of our awesome Customer Success…

The world of marketing and advertising is changing every day, with new tech, trends and best practices popping up all the time. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Brand Loyalty Summary: Brand loyalty is a fickle and unpredictable thing. The simple truth is that consumers are never unequivocally loyal to a single brand, which means that companies have to…

The Mad Men of New York was a coined phrase for the original advertising men that worked in and grew the original agencies, famous organizations including Ogilvy, Leo Burnett and DDB. The global ad agencies we know and love today grew out from the early fifties, when the…

The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Why Marketing Campaigns Must Move From Fiction to Nonfiction Summary: Storytelling has replaced selling. Today’s consumers don’t want polished, well-scripted advertisements – they want stories that they can relate to…

Instagram: it’s the platform for selfies and filtered, overly-curated shots, right? But when you consider that more that 95 million photos and videos are posted every single day on Instagram, it’s time to sit up and take notice – especially if you’re a fashion brand. Why? Instagram recently ran a Fashionistas on Instagram report that showed some fascinating findings and revealed why the platform is the best in the world for clothing companies. Let’s…