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Marketing

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The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Here’s An Ad That Should Inspire Entrepreneurs Everywhere To Get Their Act Together Summary: Fiverr, a freelance marketplace, nails the notion of a call-to-action and instantly grabs its audience’s attention in…

On January 1, 2017, I challenged our TINT team with a bet. It was a simple one. If our team could hit our $7.5m revenue goal by Dec 31, 2017, I would get a tattoo of our TINT logo (location TBD and most likely I will have a location list…

Ever wondered why the Kardashians are such a global phenomenon? If you’ve ever stopped to consider how they’ve achieved worldwide fame without a single skill or talent between them, you’re not alone. But, you see, the Kardashians do have a skill. They have a very important skill in the world of marketing – one that many brands and businesses would kill to have. No, I’m not talking about huge followings or the ability to take…

The Mad Men of New York was a coined phrase for the original advertising men that worked in and grew the original agencies, famous organizations including Ogilvy, Leo Burnett and DDB. The global ad agencies we know and love today grew out from the early fifties, when the end of the deep recession brought new opportunities to America, and huge brands were on the rise like, Coca Cola, Nike, Volkswagen, Budweiser, GE and AT&T. Of…

Marketing is a constantly changing beast. One minute we’re told we should be using one marketing technique, and the next day we’re told that’s old news and we need to be doing something else. Look at the past century alone: we’ve seen TV commercials, radio, the internet email marketing, and online ads pop up amongst thousands of other techniques that have either stood the test of time or faded into the background. And, as marketing…