The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Here’s An Ad That Should Inspire Entrepreneurs Everywhere To Get Their Act Together Summary: Fiverr, a freelance marketplace, nails the notion of a call-to-action and instantly grabs its audience’s attention in…
What do a car salesman and your ex have in common? Chances are, they’re probably not your go-to list of people to trust. And do you know what other group of people don’t fill us with trust? Marketers. There I said it. Image source For years, marketers have…
Ever wondered why the Kardashians are such a global phenomenon? If you’ve ever stopped to consider how they’ve achieved worldwide fame without a single skill or talent between them, you’re not alone. But, you see, the Kardashians do have a skill. They have a very important skill in the world of marketing – one that many brands and businesses would kill to have. No, I’m not talking about huge followings or the ability to take…
Have you ever avoided a restaurant because it was empty? Have you ever rushed to see a movie because everyone was talking about it, even if it wasn’t a genre you’d usually go for? If you answered yes, you’re not alone. And the reason for that is because,…
The Mad Men of New York was a coined phrase for the original advertising men that worked in and grew the original agencies, famous organizations including Ogilvy, Leo Burnett and DDB. The global ad agencies we know and love today grew out from the early fifties, when the end of the deep recession brought new opportunities to America, and huge brands were on the rise like, Coca Cola, Nike, Volkswagen, Budweiser, GE and AT&T. Of…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Fashionistas Instagram Report: How…
Marketing is a constantly changing beast. One minute we’re told we should be using one marketing technique, and the next day we’re told that’s old news and we need to be doing something else. Look at the past century alone: we’ve seen TV commercials, radio, the internet email marketing, and online ads pop up amongst thousands of other techniques that have either stood the test of time or faded into the background. And, as marketing…
Ever wanted to see your face on the big screen at Wembley? You’re not alone! When we partnered up with Trigger Buzz at this year’s Capital Summertime Ball, we gave fans a chance to have their photos broadcast to millions of people across London, including across Wembley’s 1,500…