In this week’s installment of the Trending 7, we’re bringing you a cool case study on Instagram Stories, a cuttingly real comic strip from the Marketoonist, and the chance for you to get involved in Facebook’s annual Awards ceremony. The 2017 Facebook Awards Are Now Accepting Entries Facebook opened their annual awards ceremony for entries and this year, it’s all about what moved people – we’re talking categories featuring posts and campaigns that made people…
We’re all about brand identity and social media marketing this week as we bring you the latest stories about influencer marketing, brand ambassador programs, and Instagram advertising. It’s time for the annual Shorty Awards, too, where brands pick up prizes for having the most innovative social media campaigns.…
First impressions are important. Think about when you land on a website, what’s the first thing you do? I’m willing to bet you scroll around to take it all in visually. Visual is the key word here, and it’s why images are so important. Source People remember 80%…
When marketers think about user-generated content (UGC), their minds often go to Instagram posts highlighting how much people love Starbucks or photos of real customers wearing a brand’s clothing. Whether it’s to provide context around a particular product or to building awareness around a brand’s mission, consumer focused companies have customer content on lockdown. However, this type of content isn’t as popular when you enter the B2B space. There’s an element of emotional buying that…
Apple is one of the most recognizable brands in the world. That shiny, half-eaten apple is known across the globe for its innovative marketing campaigns, its state-of-the-art products, and its cult-like following. So just how did Apple manage to get such a loyal user base? Let’s take it…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Why Consistency In Content…
With the new year underway, content marketers are in a frenzy to create fresh, unique content that captures audiences, drives brand engagement and closes deals. The amount a pressure marketers face at large continues to grow as new social media channels pop up and added pressure to diversify content rises. It can be tough to stay on top of it all, so we’ve compiled the top trends we think every content creator should know this…
In 1970, consumers were hit with 500 advertisements per day. In 2017, that number is expected to hit at least 5,000 per day. Bombardment with branded content causes consumers to block out brand messages in search for more authentic content. Over 92% of consumers trust recommendations from peers and other…
211 million pieces of content are published every single minute. Let that sink in for a moment. Are you shocked? Or not surprised at all? With the explosion of social media platforms and the booming blogging trend, it’s not really any wonder at all that so much content…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Marketing With Virtual Assistants Summary: Virtual assistants like Alexa and Siri have huge potential in the marketing world, as they can allow marketers to instantly improve customer experience and streamline the…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Here’s An Ad That…
What do a car salesman and your ex have in common? Chances are, they’re probably not your go-to list of people to trust. And do you know what other group of people don’t fill us with trust? Marketers. There I said it. Image source For years, marketers have…
