This week, we’re all about looking forward. We’ve compiled the best posts that highlight the 2017 advertising forecast, what the phenomenon of “fake news” means for brands, and what social media experiments you can carry out this year to make sure your brand stands out. Social Media Marketing Ideas: 15 Powerful Experiments to Test in 2017 When you take into account that more than 500 million Tweets are sent a day and only 2 out…
Getting ahead of the game is all about trying new things. When it comes to social media, experimenting is the best way to figure out what works for you and what doesn’t. As long as you’re always testing, you’re always moving forward. We spent a whole week researching…
In this week’s installment of the Trending 7, we’re bringing you a cool case study on Instagram Stories, a cuttingly real comic strip from the Marketoonist, and the chance for you to get involved in Facebook’s annual Awards ceremony. The 2017 Facebook Awards Are Now Accepting Entries Facebook…
We’re all about brand identity and social media marketing this week as we bring you the latest stories about influencer marketing, brand ambassador programs, and Instagram advertising. It’s time for the annual Shorty Awards, too, where brands pick up prizes for having the most innovative social media campaigns. From Casper to Airbnb, Here Are the Brand Finalists for 2017’s Shorty Awards The Shorty Awards are back, celebrating the successes in social media this year. Now…
First impressions are important. Think about when you land on a website, what’s the first thing you do? I’m willing to bet you scroll around to take it all in visually. Visual is the key word here, and it’s why images are so important. Source People remember 80%…
When marketers think about user-generated content (UGC), their minds often go to Instagram posts highlighting how much people love Starbucks or photos of real customers wearing a brand’s clothing. Whether it’s to provide context around a particular product or to building awareness around a brand’s mission, consumer focused…
Apple is one of the most recognizable brands in the world. That shiny, half-eaten apple is known across the globe for its innovative marketing campaigns, its state-of-the-art products, and its cult-like following. So just how did Apple manage to get such a loyal user base? Let’s take it back to basics. In order to build a loyal following in this day and age, brands need to be authentic – that’s what consumers today react to.…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Why Consistency In Content…
With the new year underway, content marketers are in a frenzy to create fresh, unique content that captures audiences, drives brand engagement and closes deals. The amount a pressure marketers face at large continues to grow as new social media channels pop up and added pressure to diversify…
In 1970, consumers were hit with 500 advertisements per day. In 2017, that number is expected to hit at least 5,000 per day. Bombardment with branded content causes consumers to block out brand messages in search for more authentic content. Over 92% of consumers trust recommendations from peers and other real people compared to branded content (Neilsen Global). In a “world of stuff”, how can a brand stay relevant without alienating the audience? Welcome to the Earned…
211 million pieces of content are published every single minute. Let that sink in for a moment. Are you shocked? Or not surprised at all? With the explosion of social media platforms and the booming blogging trend, it’s not really any wonder at all that so much content…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Marketing With Virtual Assistants…
