The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns. They are now turning to their peers to figure out whether a brand is right for them, valuing authenticity and real-life stories. This is why consumer-generated content has become an important marketing strategy for thousands of brands. In the US alone, 63% of adults talk or post about products and services online, while 81% read what other…
The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping up every day, we’ve put together a list of campaigns that have made an impact both offline and online, as well as ones that cover a whole range…
Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the virtual world. Retail marketing is changing. How can brands deliver authentic brand engagement in real life and online? Integrating customer social media content,…
Every day on Facebook, 2.5 billion pieces of content are created. Is all that peer/customer content being used? Are brands finding ways to reuse social content and user generated content? The sad thing is, they are usually not. — Why is it so hard to come up with a successful marketing strategy? How can you successfully market when new channels and ad products are created every week? I get asked these questions all the time. They…
I don’t even know why, maybe pure chance, but our Cannes Lions seemed to be dominated by hip-hop legends, one was being involved in an interview with Young Guru, Jay-Z’s producer, and also being in a closed interview with what can only be described as the godfather of…
If your bathing suit and Rick Steves travel guide aren’t already packed, then April is the perfect time to start scheming up your perfect summer vacation. While consumers everywhere are scouring travel sites and wanderlusting over The New York Times “36 Hours” series, many businesses within the hospitality…
Boardrooms clouded with smoke, tumblers filled with whiskey, and a dapper Don Draper are some images that might come to mind when you think about advertising in the 1960s. As industries, advertising and marketing are always evolving as fads change, political and socioeconomic climates shift, and consumers change the way they consume media. While the 1960s were a time of immense political and social change (and the same can be said for 2017), the landscape…
Following from the shocking, but maybe not so surprising results from Edelman’s 2017 Trust Barometer stating that trust across almost every vertical in the world is at an “all-time low,” this blog goes through how the world’s most innovative brands monetize this as a great opportunity to grow.…
This week in the Trending 7, we’re turning to stories and how they’ve evolved over the past 10 years. As well as a fun debate we held about Instagram vs. Snapchat, read all about this year’s top tech trends and find out how, as a marketer, you can…
This week, we’re looking at the good and the bad that comes from marketing – from Pepsi’s ad that tanked to the rise of an emoji-based language and everything in between. Why UGC Has Best ROI Compared to Traditional Marketing Traditional advertising methods are no longer as effective as they used to be because there’s so much competition on ad platforms and because they are no longer trusted as much. When you take into account…
We’ve decreased the page load speed of Classic Theme TINT embeds by about 50%, and the average time to the first meaningful render of the page is about 2 seconds now instead of 4! In this article we’ll explain why this matters to you, and we’ll also go…
How many times have you sent a thumbs up as a response to a question or a smiley face to a friend in a message? If the answer is many, you might just be fluent in the fastest growing language. And no, it’s not a spoken language. It’s…
