Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the virtual world. Retail marketing is changing. How can brands deliver authentic brand engagement in real life and online? Integrating customer social media content, or user-generated content (UGC), is the answer. People love to be included and brands love to show that their products are popular. UGC delivers on both accounts,…
Every day on Facebook, 2.5 billion pieces of content are created. Is all that peer/customer content being used? Are brands finding ways to reuse social content and user generated content? The sad thing is, they are usually not. — Why is it so hard to come up with…
I don’t even know why, maybe pure chance, but our Cannes Lions seemed to be dominated by hip-hop legends, one was being involved in an interview with Young Guru, Jay-Z’s producer, and also being in a closed interview with what can only be described as the godfather of…
If your bathing suit and Rick Steves travel guide aren’t already packed, then April is the perfect time to start scheming up your perfect summer vacation. While consumers everywhere are scouring travel sites and wanderlusting over The New York Times “36 Hours” series, many businesses within the hospitality and tourism industries are gearing up for their busiest time of the year. Now is the time to up your hospitality content marketing game. With so many…
Boardrooms clouded with smoke, tumblers filled with whiskey, and a dapper Don Draper are some images that might come to mind when you think about advertising in the 1960s. As industries, advertising and marketing are always evolving as fads change, political and socioeconomic climates shift, and consumers change…
Following from the shocking, but maybe not so surprising results from Edelman’s 2017 Trust Barometer stating that trust across almost every vertical in the world is at an “all-time low,” this blog goes through how the world’s most innovative brands monetize this as a great opportunity to grow.…
This week in the Trending 7, we’re turning to stories and how they’ve evolved over the past 10 years. As well as a fun debate we held about Instagram vs. Snapchat, read all about this year’s top tech trends and find out how, as a marketer, you can connect with an increasingly skeptical consumer base. 14 Powerful Hashtag Tools You Should Be Using in 2017 Hashtags are invaluable for getting more eyes on your social…
This week, we’re looking at the good and the bad that comes from marketing – from Pepsi’s ad that tanked to the rise of an emoji-based language and everything in between. Why UGC Has Best ROI Compared to Traditional Marketing Traditional advertising methods are no longer as effective…
We’ve decreased the page load speed of Classic Theme TINT embeds by about 50%, and the average time to the first meaningful render of the page is about 2 seconds now instead of 4! In this article we’ll explain why this matters to you, and we’ll also go…
How many times have you sent a thumbs up as a response to a question or a smiley face to a friend in a message? If the answer is many, you might just be fluent in the fastest growing language. And no, it’s not a spoken language. It’s not Arabic, or Mandarin, it’s actually the language of Emojis – those little icons you can slip into messages. In fact, the language of Emojis is evolving…
This week, we’re all about looking forward. We’ve compiled the best posts that highlight the 2017 advertising forecast, what the phenomenon of “fake news” means for brands, and what social media experiments you can carry out this year to make sure your brand stands out. Social Media Marketing…
Getting ahead of the game is all about trying new things. When it comes to social media, experimenting is the best way to figure out what works for you and what doesn’t. As long as you’re always testing, you’re always moving forward. We spent a whole week researching…
