Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead, they crave connection and want to build authentic relationships with the brands they love. Today, 92% of consumers are more likely to trust word-of-mouth recommendations (compared to 24% who trust online ads), which shows the huge shift towards content that has been created by other consumers rather than the brands…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees Consider this:…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees For this…
As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the way to today’s owned media and content marketing. But in all that time (not to date myself) I have not quite seen the level of challenge that today’s forward-thinking marketer is faced with: to produce authentic messages that deviate from an outmoded, impersonal and corporate selling style. And, of course,…
Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more likely to trust the word of other consumers than they trust forced and pushed promotional messages from brands. So how do brands tap into this? How can you…
You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and customers at unprecedented rates. You see them be used to source the best photos and tweets from fans and community. You buy into them…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees Answer this: who knows your company better than anyone else? Who is working in it every single day and helping to build it into something great? The answer: your…
Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for air in the same metaphorical room. So how…
I remember the evening when I decided I would start TINT in 2011. I was in my college dorm room scrolling through Facebook to procrastinate the inevitable decision that my entrepreneurship professor tasked our whole class with: come up with a business idea and take it as far…
I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains of Tasmania or flying to Colombia to learn 30 hours of salsa dancing, I’ve become a digital nomad to satiate my wanderlust. One problem though: last month, I realized my travel bag wore down, and I was in the market of purchasing a new bag. My one caveat: this new bag would…
The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns. They are now turning to their peers to figure out whether a brand is right for them, valuing authenticity and real-life stories. This is why consumer-generated content has become an…
The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping up every day, we’ve put together a list of campaigns that have made an impact both offline and online, as well as ones that cover a whole range…
