It’s beginning to look a lot like Christmas, which means it’s time to start thinking about how you and your brand will celebrate in style. Will you create a holiday campaign that treats your loyal customers? Will you work hard to create a viral campaign that gets chins wagging and people talking? Whatever you decide to do, the festive season is a time for sharing and giving, and creating social campaigns that bundle all this…
Fun fact: 93% of customers expect companies to have a presence on social media. Which is great, because most companies are on at least one social media platform if not more. Source But with so many different channels and so many different platforms for interacting with potential customers…
Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead, they crave connection and want to build authentic relationships with the brands they love. Today, 92% of consumers are more likely to trust…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees Consider this: leads developed through employee social marketing convert seven times more frequently than other leads. And this is just one of many positives that point to employee generated…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees For this…
As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the way to today’s owned media and content marketing. But in all that time (not to date myself) I have not quite seen the…
Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more likely to trust the word of other consumers than they trust forced and pushed promotional messages from brands. So how do brands tap into this? How can you leverage the power of consumer to consumer communication to boost awareness and sales? Authentic marketing is a powerful technique at the moment. It involves using the actual…
You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and customers at unprecedented rates. You see them be used to source the best photos and tweets from fans and community. You buy into them…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees Answer this:…
Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for air in the same metaphorical room. So how can you make sure that all-important first impression is a good one? The Rise of Earned Content Every day, more than two billion posts are shared on…
I remember the evening when I decided I would start TINT in 2011. I was in my college dorm room scrolling through Facebook to procrastinate the inevitable decision that my entrepreneurship professor tasked our whole class with: come up with a business idea and take it as far…
I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains of Tasmania or flying to Colombia to learn 30 hours of salsa dancing, I’ve become a digital nomad to satiate my wanderlust. One problem…
