A picture is worth a thousand words, especially when you want to humblebrag about your latest holiday to your friends on social media. Today, 90% of millennials post on social media while they’re traveling, while another 40% rely on user generated content (UGC) when they’re booking their own jaunts. This means it’s almost impossible for hotels to ignore the power of UGC. It’s hard to deny: when your guests are kicking back with a cocktail,…
Facebook feeds used to be a happy mix of off-the-cuff weather reports from Uncle Bob in the mountains, videos from huge news publishers, and sponsored calls-to-action from websites we visited in the past week. Or something to that effect at least. But all that changed when Facebook’s new…
So who are we as consumers, and what does it mean to those of us who are digital marketers? One thing is certain, the consumer-brand dynamic has changed for reasons that will only solidify further in the coming 12 months. Let’s start with us, the digital consumer. Connected,…
What Is Education Marketing? Education marketing is marketing geared specifically towards the higher education market. High school graduates are no longer looking at college as a necessity and college enrollment numbers are dropping. It’s critical for colleges and other educational institutions to develop effective marketing strategies that solicit the attention of potential students. The world of higher education marketing is morphing into a completely new species. Its constantly changing form has affected student opinions of…
The new year brings a new chance to get your marketing on point and, with such an exciting year ahead in the online world, it’s time to get ahead of the game. We can expect a whole host of new trends to crop up over the next twelve…
Picture the future. What do you see? Is it a sci-fi wonderland filled with incredibly clever robots? These sleepless mechanical beings are set to take over the world, but let’s not get ahead of ourselves yet. Though it might sound scary and far-fetched, there is the very real…
User generated content is powerful – fact. A staggering 93% of consumers turn to user generated content when making a purchasing decision, but implementing customer-created content at the end of the sales funnel isn’t the only time it can work its powerful magic. And powerful magic it is. There’s a ton of marketing and advertising noise circulating the internet (on average, consumers are exposed to 5,000 ads per day), so branded content can only be…
One of the things that I often say in my content marketing workshops is “if you want to tell a story, put a person in it.” So often, and especially among marketers, the tendency is to want to tell the story of a brand, or a product –…
Creating fresh, hot content that keeps consumers clamoring for more isn’t easy. In fact, it’s incredibly difficult. In a Content Marketing Trends Survey, More than 53% of marketers claimed they don’t have the resources to consistently churn out great content, while a further 40% said they just don’t…
Being able to laugh at ourselves is a tricky trait to nurture, but it helps people connect with us more – and it’s the same for brands and consumers. Over the past few years, there has been an upward trend of brands that make fun of themselves in ads in order to create deeper, more meaningful connections with their audience. More specifically, their millennial audience. Why is this? Increasingly “ad agnostic” millennials are, for the…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees The hardest…
Love is… Creating a connection that runs deeper than small talk. Finding someone or something that believes in you and that you believe in. Finding the peanut butter to your jelly. Source The love story of the 21st century isn’t a heartbreaking Romeo and Juliet-style tale, though. It’s…
