So who are we as consumers, and what does it mean to those of us who are digital marketers? One thing is certain, the consumer-brand dynamic has changed for reasons that will only solidify further in the coming 12 months. Let’s start with us, the digital consumer. Connected, mobile and holding all the cards The term ‘connected consumer’ has gained a lot of currency in recent years and for good reason. Social media dependency – or…
What Is Education Marketing? Education marketing is marketing geared specifically towards the higher education market. High school graduates are no longer looking at college as a necessity and college enrollment numbers are dropping. It’s critical for colleges and other educational institutions to develop effective marketing strategies that solicit…
The new year brings a new chance to get your marketing on point and, with such an exciting year ahead in the online world, it’s time to get ahead of the game. We can expect a whole host of new trends to crop up over the next twelve…
Picture the future. What do you see? Is it a sci-fi wonderland filled with incredibly clever robots? These sleepless mechanical beings are set to take over the world, but let’s not get ahead of ourselves yet. Though it might sound scary and far-fetched, there is the very real possibility that robots will become a stalwart part of our future because, as humans, there’s a limit to how much data we can process is any one…
User generated content is powerful – fact. A staggering 93% of consumers turn to user generated content when making a purchasing decision, but implementing customer-created content at the end of the sales funnel isn’t the only time it can work its powerful magic. And powerful magic it is.…
One of the things that I often say in my content marketing workshops is “if you want to tell a story, put a person in it.” So often, and especially among marketers, the tendency is to want to tell the story of a brand, or a product –…
Creating fresh, hot content that keeps consumers clamoring for more isn’t easy. In fact, it’s incredibly difficult. In a Content Marketing Trends Survey, More than 53% of marketers claimed they don’t have the resources to consistently churn out great content, while a further 40% said they just don’t have the budget to do it. But what if we told you that publishing thigh-slappingly good content doesn’t have to be a daunting task? Maybe you don’t…
Being able to laugh at ourselves is a tricky trait to nurture, but it helps people connect with us more – and it’s the same for brands and consumers. Over the past few years, there has been an upward trend of brands that make fun of themselves in…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees The hardest…
Love is… Creating a connection that runs deeper than small talk. Finding someone or something that believes in you and that you believe in. Finding the peanut butter to your jelly. Source The love story of the 21st century isn’t a heartbreaking Romeo and Juliet-style tale, though. It’s the sweet, unfaltering relationship between something every person comes into contact with every single day. In the digital age, where people are constantly strapped to their phones…
It’s beginning to look a lot like Christmas, which means it’s time to start thinking about how you and your brand will celebrate in style. Will you create a holiday campaign that treats your loyal customers? Will you work hard to create a viral campaign that gets chins…
Fun fact: 93% of customers expect companies to have a presence on social media. Which is great, because most companies are on at least one social media platform if not more. Source But with so many different channels and so many different platforms for interacting with potential customers…
