Marketing Archives

Wrapped: Community Powered Marketing Recap 2024

Welcome to our year-end Community Powered Marketing Recap 2024. This year was defined by transformational shifts in how brands connect with consumers. At the heart of these changes lies Community Powered Marketing, a strategy that has moved beyond buzzword status to become a foundational approach for forward-thinking businesses. With a decline in traditional social media usage and the rise of dedicated online brand communities, 2024 provided a wealth of insights on building authentic, lasting connections…

Marketing

Pacific Coast Producers Launches the Can Fan Community With TINT’s Platform

Pacific Coast Producers, an agricultural cooperative in California specializing in canning fruits and tomatoes for private brands for retailers, restaurants, and schools across the USA, is excited to partner with TINT’s Community Powered Marketing platform to launch the Can Fan Community —an inviting online space crafted to celebrate…

Community Powered Marketing

API and Algorithm Anxiety? Stop Building Your Brand’s Community On Someone Else’s Site

Brace yourselves fellow marketers for yet another episode of social networks flipping the script and sending everyone into a frenzy before we all begrudgingly accept a less-than-ideal normal. Meta recently announced it was going to cut off third-party access to Facebook Groups. This was a surprise announcement telling…

Advocacy & UGC

How to Generate UGC for CPG with an Online Brand Community

Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted as consumers look to omni-channel shopping experiences. Loyalty is suffering under supply chain woes and inflation. And direct-to-consumer (D2C) brands are chipping away at share-of-market. Thankfully in the midst of so much change, the best solution is a familiar one. Brand advocacy remains the gold standard of marketing strategies for a reason. Mobilizing your biggest fans to go to bat for you…

Many security cameras pointing down at two women

Marketing

New Privacy Legislation is Coming: How Zero Party Data is Your Answer

The internet as we know it is changing, and it is a driving force behind marketers scrambling to figure out how to approach zero party data in an evolving landscape. The 2010s will likely be regarded as the wild wild west of data collection. Browsers had given advertisers a firehose…

Marketing

What is Zero Party Data – Everything Marketers Need to Know

All marketers believe in using data to optimize their marketing spend and gather consumer insights, but many struggle with the right data to capture, and the clock is always ticking. Former CEO of Yahoo! Marissa Mayer once said, “With data collection, ‘the sooner the better’ is always the best…

Consumer Insights

Turning Data Into Action – Why an Online Community is the Ultimate Insights Solution

Having a strong consumer insights strategy is imperative for brands to stay competitive in today’s world. Without it, it’s impossible to effectively navigate decisions to best meet your consumer’s needs and preferences. Think of it like trying to go on a road trip without a GPS – you can try and guess which direction you should head in, but if you make one wrong turn, you can quickly become lost. And getting back on track might be…

A group of friends running towards the desert

Community Powered Marketing

How to Create a Community Powered Marketing Strategy

Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing and beyond. However, with so much competition in the marketplace, cutting through the clutter and making a meaningful impact can be challenging. That’s why a Community Powered Marketing…

Marketing

Festivals, Events, and AI

As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a focus on the business side of events, “ie” also features event and professional profiles, regional and international perspectives, resource and book reviews and much more. “ie” magazine is…

Marketing

Top UGC Statistics Shaping the Future

One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we compile a list of user-generated content statistics (and a few supporting stats!) that help marketers plan their campaigns and overall strategies. These statistics come from our 2023…

Marketing

How to Increase Ad Conversion Rates With The Power of UGC

User-generated content ads outperform conventional ads on the same topic by 20-50%. Why? The psychology behind social proof. People are naturally inclined to look around and see what other people are doing before making a buying decision. We like to copy the behavior of our peers. User-generated content…

Marketing

How Social Commerce Brands Can Repurpose User-Generated Content

Social commerce is taking over social media feeds – so much you may have noticed brands increasingly repurpose user-generated content. It’s the new mom sharing her favorite crib mattress, an employee excitedly talking about their new promotion, or a travel influencer at a fancy hotel with #sponsored in their…