After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health issue.
If you build your community on a social network, it’s not your brand’s community. Those groups and their data belong to the social networks.
The effect the new Facebook algorithm has had on brand pages is no secret. A recent study found that 90% of Facebook fans do not return to a page once they have liked it. After the initial like, there is not much action happening on your company’s page from your fan’s perspective–unless you invest in boosting your Facebook posts. So what can brands do now to cultivate consumers, especially consumer advocates? Marketers are now making…
With the ever-changing algorithms on Facebook, many brands (big or small) find it even more challenging to reach their consumers. Many brands looked to Facebook to create a community of advocates where they can communicate with their consumers directly. Marketers have become heartbroken in learning that Facebook is…
This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100 company said he did not think his customers would talk eagerly about his brand because it is not a “lifestyle brand.” This is a common concern and hurdle for CPG marketers. The brands they envy are part of the consumer’s everyday life, and, therefore, consumers reference the brands in daily conversations.…
It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth and influencer marketing are often thrown around- consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, brand advocates are 70% more likely to…
We share ways social media impacts the restaurant industry, along with tips regarding how restaurateurs can make the best of them.