Loyalty can be made – or lost – in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between transactions.
As what it means to be “influential” evolves – looking at you, peer influencers – brands should focus on makers of enticing content and on building trust.
A winning website strategy should grow from a winning community strategy. Websites of the future will need to have authentic communication touchpoints.
Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers’ new expectations.
Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.
A branded online community is an important pillar of relationship marketing success, allowing marketers to differentiate their brands by building meaningful emotional connections.
Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes.
With modern marketing tools, integrating engaging experiences into your business plan is easier than ever. Here’s how to improve audience engagement.