Understanding your customers is more critical than ever in today’s competitive market. The State of Community Powered Marketing found that 97.3% of consumers are motivated to be loyal and purchase more frequently when a brand listens to their opinion. This statistic underscores the transformative power of the Voice of the Customer (VOC) in shaping business success. VOC is more than just a buzzword; it’s the heartbeat of customer-centric organizations. This blog will explore VOC, why…
Years of consumer research show that connecting with consumers in an authentic way is key for brand marketing to be effective. A strategy that cannot be overlooked is ambassador marketing. You may know it by other names, as it is often confused with influencer marketing or brand advocacy.…
Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty from your biggest fans. An easy way to incorporate customer-first thinking involves building loyalty programs.…
Customer experience is a primary driving factor behind purchase decisions, and a CX platform can help brands manage their customer experience. Learn more.
Hear from Senior Brand Manager, Christine Luongo, about how Veggies Made Great has built award-winning customer loyalty and advocacy with the support of Vesta’s technology.
Our study of 7,000+ consumers found that communities are an important way consumers stay connected, serving as information exchange, creative expression, and socializing hub.
Loyalty360’s Mark Johnson and Vesta CEO Sue Frech discuss the role of brand communities in building loyalty between transactions.
Brand marketers discuss best practices in online brand community marketing, including how to enhance loyalty, elevate brand engagement, and nurture your most valuable consumers.
