Everything you need to know about influencer marketing.
Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those brand deals. Fans were quick to consume cereal, beverages, and content that featured their favorite star. When social became part of our everyday lives, a new type…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and amplified by brand channels, micro-influencers have shown that they outperform larger creator AND branded content. Micro-influencer marketing campaigns…
Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace for ideas and content. The Creator Economy allows people from across the internet to share their passions, a passion economy if you will. The currency of this space…
What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous? These are questions asked in the 2021 documentary Fake Famous, streaming on HBO. The film is clearly focused on evoking a strong reaction from the audience, but marketers can read between the lines to get a better understanding of the preconceived opinions and views of influencers as a marketing strategy. Fake Famous is the brainchild…
Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing. The term has yet to fall into common usage and there is still a degree of variability with definitions. Internal Influencers of all stripes will be an integral…
It’s no secret that social media has created a new wave of marketing techniques. A technique growing in popularity is the use of brand influencers, also known as brand ambassadors. A brand influencer uses their social media platform to market products to their followers. Influencers create user generated…
Have you ever read a post by your favorite blogger, seen a product recommendation from them, and snapped it up right away? This is influencer marketing in action. By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant and already engaged to make more sales. And, when 75% of consumers are more likely to buy something based on a reference on social media, it’s easy to see why…
For a long time, businesses have used celebrities and iconic figures to promote their products, and there’s no sign of this stopping anytime soon. In fact, you might have heard the term influencer marketing bandied around the web recently, which refers to this idea of using someone else…
