Events are content-generating machines. People love to share photos, videos, and text about their event experiences. But, encouraging pre-event social engagement can be a challenge. Here are 6 Ideas to Drive Pre-Event Social Engagement. See You At The Show Imagine a world where every attendee, vendor, performer, and volunteer posts about your event months before the doors open. This is within reach if you proactively ask for participation. Don’t wait until people are at your…
As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy tickets, sponsor, volunteer, or participate in your event. Filling a content calendar with meaningful messaging that resonates with your audience can be challenging. When it comes to content…
Events are seeing a spike in popularity as pent-up demand is driving people from the dim glow of zoom meetings to the hallways of convention centers. The appeal and power of live gatherings are unquestionable. But the hard truth is there are still concerns about returning to the…
2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect, and leave baggage in the previous year. Start 2021 on the right foot and make your New Year’s Resolution to leave these eight things in 2020. As published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. For more…
Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and mettle. Luckily, event planners are notoriously resilient folk…
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing content, and connecting with brands in ways outside the norm of standard marketing activation. To maximize the reach and quality of this engagement,…
It is conference season, but event marketers work throughout the year to ideate, design, and create amazing events. Event marketers are always on the run, making mobile applications essential to their craft. We’ve talked to our events team and rounded up 11 mobile apps event marketers can’t live without. Adobe Express Adobe Express is a graphic design tool with a powerful mobile version. It has a free edition to get started, making it accessible to…
How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the…
In today’s digital landscape, social proof is critical in the effort to elevate brand status. People respond more positively to brands that engage with their followers and provide authentic, appealing opportunities for them to interact. As a way to boost social interaction at an event, social walls are…
Are you an event professional seeking innovative ways to enhance audience engagement during events? Look no further than social walls, a dynamic solution that seamlessly integrates social media with real-life experiences. A social wall creates a buzz that can’t be ignored by showcasing user-generated content in curated, rotating displays that prominently feature event-specific hashtags. Customers are encouraged to share their own content, becoming active participants in your marketing efforts. In addition to boosting brand exposure,…
Do you ever feel like you can’t keep up with the latest social media trends? Or how to distinguish overused social strategies from powerful tactics?
Social Tables and TINT are joining forces to teach you how to avoid common event marketing mistakes and how to win big at your next event. Jose of TINT and Laura of Social Tables will cover 7 event marketing sins you might be committing (and how to avoid them). Watch the webinar recording below.
