The world of marketing and advertising is changing every day, with new tech, trends and best practices popping up all the time. We’ve rounded some compelling facts and insights so that you can stay in the know and ahead of the game. Buyer Personas and Account-Based Marketing Summary: Buyer personas can be a fantastic tool to help marketers reach their audience, but only if they get to the why and the how behind consumer behavior. Keep…
The dust is now settling on what has been TINT’s most successful Cannes Lions Festival of Creativity to date. With over 43,000 entries, the Lions Festival team have given awards to some of the best work in the world. There were many highs (the school trip to Mars)…
Here are 5 proven ways to combine online and offline strategies, with examples from brands that do it exceedingly well.
Growth Marketing Experiments with Jason Hitchcock: They say that corporate communications basically come in two forms. You have your public facing, like here are the product announcements that the market needs to know about and then there’s the other type where it’s a peek behind the curtain and it’s like, “Come in and have tea with us.” I feel like this podcast is that version.
The key in the marketing to sales handoff is having clear definitions around when a prospect may be worth following up from a sales person point-of-view.