I’m really excited to share with you the launch of the Widen and TINT integration. As TINT CEO, I’ve personally been spearheading this initiative because of what the combination of these two technologies can do for brand marketers! Why should marketers care about UGC + Digital Asset Management? We as marketers know that our job is to make sure we always have great content to drive our customers through the traditional customer buying journey.…
One of our favorite articles to write is about our top ranked social media marketing campaigns. We’ve already ranked the best social media marketing campaigns in 2016 and 2017. For 2018, we’re doing it a little differently and ranked our favorite marketing campaigns overall. Bookmark this page for…
In case you haven’t already heard, IHOP is now serving burgers. Wait…what? That pancake/breakfast place is serving burgers now? This is exactly the reason the International House of Pancakes team decided change their name from IHOP to IHOb (International House of Burgers) last week. People saw IHOP solely…
The modern customer journey is much more complicated due to how many channels marketers need to engage their customers on. Marketers continually share their challenge on needing to create more quality content with limited time and budget. On top of that, branded, staged content don’t resonate with the new generation of consumers due to the questionable credibility from all the advertising noise today. Learn how to tap into the wealth of authentic social proof content on…
Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead, they crave connection and want to build authentic relationships with the brands they love. Today, 92% of consumers are more likely to trust…
You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and customers at unprecedented rates. You see them be used to source the best photos and tweets from fans and community. You buy into them…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees Answer this: who knows your company better than anyone else? Who is working in it every single day and helping to build it into something great? The answer: your…
I don’t even know why, maybe pure chance, but our Cannes Lions seemed to be dominated by hip-hop legends, one was being involved in an interview with Young Guru, Jay-Z’s producer, and also being in a closed interview with what can only be described as the godfather of…
It’s no secret that banner and billboard ads just aren’t cutting it in the marketing world anymore. When it comes to advertising that works – you know, the kind that actually sells products – these kinds of traditional techniques are proving to be less and less effective. Today, Return on…
Authentic marketing and user generated content has transformed the marketing industry, and businesses are looking for new ways to incorporate UGC into their campaigns. Some businesses are even using live social displays to increase sales in their physical retail stores, and digital signage is transforming the hospitality industry as we speak. A great example of this is the recent launch of the social TV channel at the Atlantis The Palm, Dubai resort. What is Social…
How engaged are your customers when they come to your restaurant? By that I mean do they stop by, pick up a snack and leave, or do they look forward to the experience almost as much as the food? Restaurants everywhere are pulling out the stops to get…
Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a polished image of a product. Over the years, marketing campaigns have changed with the times, singing a different tune when consumers call for…
