Marketers are ramping up audio and video (A/V) content in 2023. This investment is a reaction to the evolving digital landscape, where capturing consumer attention and leaving a lasting impression is a changed game, one you can’t win without dynamic content. In our 2023 State of Social & User-Generated Content Report, we found that 66% of consumers believe that brands that use audio and video stand out more than those that don’t. However, less than…
Marketers are known for their ability to analyze, adapt, and conquer. Changes in the world have created new marketing roles, like Digital Event Strategist, that are the future of the marketing and communications professions. Digital activations of any kind are generally under the watchful eye of a collective…
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more…
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in users’ feeds. But before you plan your TikTok campaigns, you need to understand the platform. The Medium Is the Message Do you think that you’re going to…
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But just because we’re practicing “social distancing” doesn’t mean…
Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos of their trip is something that takes effort and the right strategy. We’ve put together five ways to encourage guests to share their experiences on social media, ultimately…
Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in consumers’ hands is one way to harness the power of word-of-mouth marketing. However, those in charge of online shopping experiences have had difficulty not only integrating UGC into a seamless buying process, but also securing the rights to reuse the content. Fortunately, a number of technological…
In 2020 it’s time to pick a new strategy or two to test out for my eCommerce store. Here are some of my leading contenders for digital marketing strategies to test out in the new year.
Consumer reviews are a powerful way to drive purchase decisions. They are particularly effective in motivating prospects that are already considering your product. The right review can tip the scales for a prospect who’s on the fence. However, selecting the perfect customer reviews to feature in your marketing…
There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags evolved from primarily a categorization tag into an essential tool for contributing and curating relevant User Generated Content. Today, the hashtag’s critical role is expanding to promote audience engagement and incentivize community participation through UGC experiences like an Instagram contest, Twitter poll, Facebook sweepstakes, or other social media giveaway. What’s…
Since 2013, TINT has provided the most powerful and trusted tools to leverage authentic User Generated Content. We brought smart machine-learning to UGC Discovery with TINT HUE. We helped organizations create compelling UGC displays with TINTmix. We supported countless events across the world with stunning social walls. We…
What is a Social Media Aggregator? A social media aggregator is a tool that allows you to collate posts and updates from many different social media feeds. It creates an organized view of social posts on a specific topic. Social media aggregation is often used to display user-generated…
