Small changes can make big differences! A study from faculty at the University of Hong Kong analyzed top influencers to find commonalities in their most engaging culinary posts. Based on this research, we’ve found five ways for restaurants to make food more hashtagable. The suggestions focus on menu and restaurant branding tweaks. If you need inspiration for innovative and beautiful menu design, we’re fans of UnderConsideration’s Art of the Menu. Otherwise, these five tips were created…
Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes.
People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our Smiley360 Community. Our recent survey of more than 25,000 Smiley Community members found that over 70% are planning to take a vacation this summer. However, those plans may not be set in stone according to traveling members because many rely on social media for travel plan ideas, engendering a “Fickle Traveler…
With Valentine’s Day rapidly approaching, the battle to attract consumers is wildly competitive and more important than ever. Consumers are increasingly educating themselves on the products they are purchasing. Marketers are constantly left thinking, “Did we do enough to drive sales during one of the top 5 largest…
Facebook, Twitter, Instagram—oh my! How can one be expected to manage multiple social media profiles while posting intriguing, original content relevant to each platform that will generate shares and likes? With new platforms popping up left and right, it can be confusing for consumers and marketers alike to figure out what’s appropriate to post on each one. In order to find the answer, one must understand two keys things: 1) Why people are inclined to…
A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different from other recent generations?” From a marketing standpoint, the answer to this question is imperative to reaching the target market that is predicted to have annual spending of over $2.45 trillion…
