In the ever-evolving landscape of consumer choices, understanding the key drivers behind product selection and decision-making is the holy grail for marketers. Nowhere is this more at play than in the seemingly infinite possibilities available to consumers when it comes to Foods and Beverages, where understanding consumers “tastes” can make or break a product. Unlocking the secrets of these preferences when it comes to taste, quality ingredients, brand trust, affordability, and convenience is not just insightful;…
