What is a Brand Ambassador? A Comprehensive Guide for Marketers Introduction At the heart of great marketing is one simple idea: people trust people. This fact is driving the rapid adoption of brand ambassadors. But what is a brand ambassador exactly? How do they differ from influencers, and why are businesses investing so heavily in ambassador programs? This guide will provide a comprehensive overview of brand ambassadors, including their responsibilities, the value they contribute, and…
What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer? We won’t pretend that brand love can ever replace actual human love, although I’m sure some could argue their relationship with a brand is healthier and longer-lasting than their human…
Brace yourselves fellow marketers for yet another episode of social networks flipping the script and sending everyone into a frenzy before we all begrudgingly accept a less-than-ideal normal. Meta recently announced it was going to cut off third-party access to Facebook Groups. This was a surprise announcement telling…
For more than a decade, TINT has understood the transformative power of authentic user-generated content. It’s the candid photo shared by a satisfied customer, the review that speaks volumes about a product’s efficacy, and the user-created video that captures those genuine moments of joyous experiences that you seek to deliver with your brand’s products and services. These expressions wield a unique influence, shaping perceptions and steering purchase decisions in ways that traditional marketing falls short,…
All marketers are familiar with ecommerce and most are familiar with social commerce, especially when it involves tactics like digital product sampling. But what is community commerce, and why is it critical to brands looking to drive new acquisition and boost retention? In the past few years, word-of-mouth has…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing and beyond. However, with so much competition in the marketplace, cutting through the clutter and making a meaningful impact can be challenging. That’s why a Community Powered Marketing…
Gen Z is the most powerful consumer group today. Here are five things you should know if you’re thinking about Community Powered Marketing with Gen Z consumers.
8 in 10 consumers feel that brands are overusing the word community. Discover what consumers really want from online brand communities.
Our Founder and CEO, Sue Frech, joins the ANA’s Champions of Growth podcast to discuss how Community Powered Marketing is the most impactful tool for marketers today.
Our VP of Insights joined Pathmonk Presents podcast to discuss how Vesta helps brands drive advocacy, insights, lasting emotional loyalty + more!
