In the current marketing ecosystem, community-building is not merely an adjacent strategy; it represents the discerning force that sets exceptional brands apart. Close to 70% of marketers acknowledge the importance of community-building in customer retention, and research shows a community member can yield 13 times more customer lifetime value than general market consumers. A robust brand community serves as a dynamic conduit, connecting passionate brand advocates. It fosters two-way and personalized communication, encouraging user-generated content…
Creating an online community? Here’s what you need to know about building a custom solution vs partnering with a ready-made platform.
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But just because we’re practicing “social distancing” doesn’t mean…
TINT is proud to be headquartered in San Antonio. We have the privilege of having talent from the University of Texas at San Antonio across multiple teams. Our HQ is a dozen blocks from the UTSA Downtown Campus and Roadrunners are part of our day-to-day life. From June 3 to June 9 (2019), downtown San Antonio will be lit up in orange to honor UTSA’s impact. We’re celebrating in two ways. We’re decorating our space…
The TINT team truly feels like a second family. We eat together, we laugh together, and most importantly, we help each other when in need; but let’s not forget our love for some friendly competition. Each month, TINT gives employees $100 as part of the Self-Improvement Program. This…
Social Studies is a talk show produced by TINT about marketing, social media, and technology through the lens of the industry’s most innovative minds. Hosted by Nathan Zaru. In this episode we welcome Kevin Goldberg, content marketing manager at AppDynamics.