Author

Muriel MacDonald

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Culture

1 Billion Impressions: The Digital Climate March

This past Sunday, 400,000 people took part in the People’s Climate March in New York City to demand action on climate change. The march made the front page of The New York Times, but received the usual mix of coverage and inattention that climate activists have come to expect from traditional news media. The same day, there was a second climate march- one that made its own coverage. It was a digital march that engaged participants across the globe on the new battleground for change: social media.

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Marketing

8 Restaurants with Mouthwatering Websites (and how they did it)

As consumers turn to the internet for dining recommendations, its more important than ever that restaurants have an enticing, engaging web presence to bring discerning diners through their doors. Though I titled this post “mouthwatering websites,” a restaurant’s online presence can (and should) extend beyond their website. Pinterest boards, dining review websites, and recommendations on social media are all opportunities for restaurants to promote their high quality food and happy diners.

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Startup

How Tint’s Company Culture Made This My Dream Job

The jumbotron and the cross-country flight are not what make me most excited to work at Tint. It is the radical company culture of autonomy and trust, and the warm embrace of new ideas. It’s startup culture at its finest. Creating an environment like this is more difficult than putting someone’s face on a roughly $1,000/minute jumbotron, and more valuable too.