Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can’t ignore their growing influence. The same old, go-to marketing approaches won’t work when it comes to engaging Generation Z, the most diverse generation in American history. As digital natives, accomplished researchers, value-driven consumers and diehard multi-taskers, they expect more than ever from products, experiences and brands. Unresponsive apps and websites, one-size-fits all customer service or marketing campaigns, and…