American Express uses Small Business Saturday to effectively align itself with small businesses. A case study in event marketing.
Danielle Fong of LightSail Energy gets thought leadership right. Here are 3 things she has done to establish herself as a thought leader that you can do too.
This is the second post in a weekly series on products with unexpectedly amazing marketing. Click here to check out the…
This post is the first in a weekly series on products with unexpectedly amazing marketing. Subscribe to this series in the top right corner of the page. The inventor of the iPod and iPhone, Tony Fadell, is at it again. Fadell ignited a revolution in the music industry and now is seeking to transform an entirely new sector. He’s cofounded Nest – a company that makes high-tech thermostats, smoke detectors and video monitoring cameras. Here’s the crazy thing…
The goal of a comedian is to connect with the audience and make them laugh, but that is easier said than done. Learn how comedians make us laugh.