Love is… Creating a connection that runs deeper than small talk. Finding someone or something that believes in you and that you believe in. Finding the peanut butter to your jelly. Source The love story of the 21st century isn’t a heartbreaking Romeo and Juliet-style tale, though. It’s the sweet, unfaltering relationship between something every person comes into contact with every single day. In the digital age, where people are constantly strapped to their phones…
It’s beginning to look a lot like Christmas, which means it’s time to start thinking about how you and your…
Fun fact: 93% of customers expect companies to have a presence on social media. Which is great, because most companies…
Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead, they crave connection and want to build authentic relationships with the brands they love. Today, 92% of consumers are more likely to trust word-of-mouth recommendations (compared to 24% who trust online ads), which shows the huge shift towards content that has been created by other consumers rather than the brands…
Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more…
Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before…
The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns. They are now turning to their peers to figure out whether a brand is right for them, valuing authenticity and real-life stories. This is why consumer-generated content has become an important marketing strategy for thousands of brands. In the US alone, 63% of adults talk or post about products and services online, while 81% read what other…
The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping…
Getting ahead of the game is all about trying new things. When it comes to social media, experimenting is the…
What do a car salesman and your ex have in common? Chances are, they’re probably not your go-to list of people to trust. And do you know what other group of people don’t fill us with trust? Marketers. There I said it. Image source For years, marketers have created highly-crafted campaigns that have one aim: to sell. As consumers, we know that this is their main aim, which is why we tend to be skeptical…
Here’s a roundup of the best social media marketing campaigns so far in 2016.
Authentic marketing and user generated content has transformed the marketing industry, and businesses are looking for new ways to incorporate…
