When consumers reach a fork in the road, they make an educated decision on which path to take. For brands, this “journey” that their buyers go on is more than just guiding them down the right route, it’s also the chance to build a relationship with these people and essentially take them by the hand. Source It’s wholesome to think about (anyone else getting the warm fuzzies?), which is exactly the sentiment Loews Hotels taps…

Facebook feeds used to be a happy mix of off-the-cuff weather reports from Uncle Bob in the mountains, videos from huge news publishers, and sponsored calls-to-action from websites we visited in the past week. Or something to that effect at least. But all that changed when Facebook’s new algorithm comes into play. In an announcement on January 11, Mark Zuckerberg claimed that Facebook would be having an overhaul to prioritize “meaningful social interactions”. This will…

The new year brings a new chance to get your marketing on point and, with such an exciting year ahead in the online world, it’s time to get ahead of the game. We can expect a whole host of new trends to crop up over the next twelve months, from interactive content, to chatbots, augmented reality, and literally everything in between. So, are you ready to dive in? The Top Marketing Trends in 2018 1.…

Creating fresh, hot content that keeps consumers clamoring for more isn’t easy. In fact, it’s incredibly difficult. In a Content Marketing Trends Survey, More than 53% of marketers claimed they don’t have the resources to consistently churn out great content, while a further 40% said they just don’t have the budget to do it. But what if we told you that publishing thigh-slappingly good content doesn’t have to be a daunting task? Maybe you don’t…