Every year, we see new and exciting creative marketing campaigns and the B2B space is no different. We know that any purchase decision has an element of emotion and B2B buyers are no different. They are seeking out a human connection with businesses and crave personality-filled campaigns that speak to all their senses. This coupled with the larger buying teams involved, businesses are seeing a 31% increase in the sales cycles. This tends to be…
Tis the season of giving thanks and appreciating what we have. It’s also the season of brands launching festive-focused Thanksgiving…
Holiday season is upon us. Aside from eating our body weight in turkey, this means that Black Friday is fast…
Content marketing is now one of the most popular marketing strategies for attracting and connecting with customers. But, with more brands than ever tapping into its power, we’re starting to see an increase in the number of content sins being committed every day. Source And fair enough – there’s so many tips and so much advice about the topic out there that it’s no surprise many content marketers fail to get it right every single…
The rise of online shopping has meant brick-and-mortar stores are having to put more effort into engaging their customers. After…
There’s no feeling quite like seeing purchases rolling in on a regular basis and acquiring happy customers who love your…
A lot goes into creating an ecommerce store. You have to think about what to buy, who you’re going to sell to, where you’re going to sell from, shipping options, payments, and everything in between. Source Then there’s the actual act of encouraging people to buy. This is perhaps the hardest part of running an ecommerce store. If you don’t do it right, your sales will remain stagnant, and you may have to close shop…
User generated content (UGC) comes armed with a fistful of benefits. For starters, it results in 29% higher web conversions…
While over half of the population prefers to shop online, there are some major roadblocks that stop ecommerce stores from…
How many times have you visited a restaurant based on a recommendation from a friend? It seems strange that, when we’re searching for a place to eat by ourselves, we end up going round and round in circles trying to choose. But, as soon as someone we know makes a suggestion, we’ve got our shoes on and are out the door. Source The reason? We trust our friends and when they make recommendations, that trust…
Social media contests benefit everyone involved. Participants have the chance to win amazing prizes they might only dream of, while…
Running a sweepstake on social media is a great way to grab the attention of new customers, spread your message…
