The 2010s saw monumental transformation in the marketing world. Take a minute to travel back in time to visit some of the highlights.
Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.
Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes.
Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.
People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our Smiley360 Community. Our recent survey of more than 25,000 Smiley Community members found that over 70% are planning to take a vacation this summer. However, those plans may not be set in stone according to traveling members because many rely on social media for travel plan ideas, engendering a “Fickle Traveler…
Our co-founder, CEO and fearless leader, Susan Frech, was recently named as a finalist in the Rising Star Entrepreneur Award…
If you need to understand your audience better on social media, take a look at these statistics on social media use by men and women in 2023.