What are you doing today to strengthen your brand for tomorrow? Let’s dive into some online brand community success stories from brands just like yours.
Is the constantly changing consumer journey throwing you in too many directions? You may struggle with maintaining loyalty among existing…
Learn what defines an online brand community and what makes it such a crucial part of your marketing strategy and building your brand.
Our study of 7,000+ consumers found that communities are an important way consumers stay connected, serving as information exchange, creative expression, and socializing hub.
As what it means to be “influential” evolves – looking at you, peer influencers – brands should focus on makers of enticing content and on building trust.
As AI and voice-enabled become the norm, marketers have an opportunity to drive ecommerce and loyalty while delivering efficiency to consumer’s day-to-day lives.
A winning website strategy should grow from a winning community strategy. Websites of the future will need to have authentic communication touchpoints.
Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers’ new expectations.