Squeezing the most out of your ratings & reviews investment will allow you to work smarter, not harder. Let’s explore how to get the most value.
We explore what review recency means, why it’s important, and how you can make sure your reviews stay fresh.
CPG brands are a key part of our everyday lives: from shampoo to diapers to snacks. However, in an age where third party cookies are disappearing and consumers are increasingly concerned about their data privacy, consumer packaged goods (CPG) brands often need help approaching data-driven marketing as they prepare for new CPG trends. On top of providing quality products, these brands are expected to deliver personalized, engaging content and create a solid emotional connection with…
Data privacy laws are changing fast and having access to zero party data is critical. Here are some ways your brand can collect zero party data.
Engaging a community in a way that’s valuable to both the consumer and your brand is critical. We cover the crucial steps of a community engagement strategy with examples from successful brands.
Explore why community building is important and the top 10 strategies you can use to build a thriving community for your brand.
We explore what zero party data is, how you collect it, and how it can be used to deliver on key business objectives.
Two of the most potent data sources are zero and first party data. Here’s what you need to know to help them best serve your business goals.