All marketers believe in using data to optimize their marketing spend and gather consumer insights, but many struggle with the right data to capture, and the clock is always ticking. Former CEO of Yahoo! Marissa Mayer once said, “With data collection, ‘the sooner the better’ is always the best answer.” You might have heard of third party data or first party data, but what the heck is zero party data, and why is it being considered…
Having a strong consumer insights strategy is imperative for brands to stay competitive in today’s world. Without it, it’s impossible to effectively…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing…
Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty from your biggest fans. An easy way to incorporate customer-first thinking involves building loyalty programs. If you currently offer an incentive to your consumer base but are still waiting to see actionable results, it might be time for some fresh loyalty program…
Now more than ever, your strategy for product sampling marketing must utilize numerous channels to maximize success. While sampling is a time-honored…
Social sampling is a relative newcomer in the field as for most of its history, product sampling marketing has been…
With endless choices available in marketing today, product sampling programs have consistently stood the test of time in securing new customer acquisition, brand loyalty, and overall market share. And while the actual sampling process is still relatively straightforward, sampling communities increase the options and channels to deliver an exciting product experience. From virtual demos to ecommerce sampling to social sampling, brands have countless avenues to drive trial and influence purchase. Today we’re going to talk…
Consumers who engage with your online brand community are primed and ready to rave about your brand. Here’s how you can activate them to drive product reviews.
Generating product reviews is a staple of any ecommerce strategy. Explore 3 ways to tap into your consumers to drive product reviews.
