COVID-19 changed buying behaviors and attitudes as we adjusted to new routines. Our third study helps marketers understand the lasting impact on consumer habits.
Vesta’s second COVID-19 study emphasized trends marketers should be aware of as they navigated an evolving landscape, including consumers’ adjustment to a new normal.
Connection marketing is important for brands to help ensure consumers feel respected and valued and to sustain relationships through rapidly changing times.
Consumers support data privacy regulation, but they also demand companies deliver personalized experiences. Brands need to evolve their data strategy to focus on first-party data.
From no strings attached rewards to empowering employees to deliver truly exceptional experiences, this recap highlights trends worth knowing in loyalty marketing.
Our study of 10,846 consumers found the things consumers value about DTC brands, including personalization, shared values, and a community connection.
A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different from other recent generations?” From a marketing standpoint, the answer to this question is imperative to reaching the target market that is predicted to have annual spending of over $2.45 trillion in the next year. Considering millennials comprise 23.5% of the U.S. population, brands can greatly benefit from gaining their support—both fiscal and emotional. A LinkedIn blogger recently composed…