COVID-19 changed buying behaviors and attitudes as we adjusted to new routines. Our third study helps marketers understand the lasting impact on consumer habits.
Vesta’s second COVID-19 study emphasized trends marketers should be aware of as they navigated an evolving landscape, including consumers’ adjustment to a new normal.
Connection marketing is important for brands to help ensure consumers feel respected and valued and to sustain relationships through rapidly changing times.
Consumers support data privacy regulation, but they also demand companies deliver personalized experiences. Brands need to evolve their data strategy to focus on first-party data.
Explore a year of driving long-term loyalty, authentic advocacy, and personalized engagement, as well as key insights and trends in digital community building.
From no strings attached rewards to empowering employees to deliver truly exceptional experiences, this recap highlights trends worth knowing in loyalty marketing.
We’re excited that Susan Frech was named a 2019 Digital 40 over 40, celebrating “the most talented and accomplished individuals transforming adland with digital wizardry.”