In 2022 digital marketers are looking to reach new online audiences and make their budget stretch even further. That’s why many are turning to influencer marketing as a vital strategy for building authentic customer connections to grow their brands. As eCommerce and social commerce have become our go-to channels for shopping and entertainment, the role of influencers has become central to helping brands convert new customers. For growth-driven brands, the key to success will be…
Until a few years ago, it was hard to get anyone to take virtual meetings seriously. People would strictly stick…
Social commerce is more than another marketing buzzword. It has the ability to connect with people at every stage of…
The global COVID-19 crisis has significantly changed the dynamics of marketing and content creation, highlighting the importance of user-generated content. In many cases it has provided the opportunity for marketers to re-evaluate content strategies and adapt to remote content creation. The following are 5 lessons learned doing content marketing during COVID-19 that can continue to inform your strategies moving forward. 1. Flexibility is a must The usual strategies may not work as expected, which means…
For eCommerce store it’s risky to rely on one traffic source and optimizing your conversion rates for each traffic source…
