The place brands commonly repurpose user-generated content (UGC) is, naturally, social media. After all, social platforms are the places UGC is born. However, there is a whole world of possibilities beyond social media, both online and offline, where UGC can shine as a powerful content and storytelling vehicle. Here are 4 ways that brands use UGC beyond social media. Make an Impression with Image Walls A successful property isn’t simply providing a comfortable bed and…
As consumers increasingly use social media to research and plan their travel, brands must find a way to pierce through…
Social media is an important way to create connections with an audience. And its even more powerful when your ardent…
Microinfluencers & nanoinfluencers are online personalities who have less than 100k followers. This is the new sweet spot for influencer marketing programs.
As a social media manager, you know how important having a social media aggregator is to powering our user-generated content (UGC) campaigns. Now to sell your CMO.
In 2020 it’s time to pick a new strategy or two to test out for my eCommerce store. Here are some of my leading contenders for digital marketing strategies to test out in the new year.
From email nurture, social media, search, display, content marketing and influencer marketing, there are a variety of disciplines that comprise digital marketing. And while specialization within each discipline is important, when the tactics play together in harmony, your results can be astounding. Truly, the sum can be greater than the parts. This post looks at how two of the disciplines, email nurture and social media, can work in concert to ensure your owned audience hears…
Garrett Heath is a social media and content marketing consultant and founder of MarketingBytes.io. You may be familiar…
