Every great marketer can agree on one thing: stories sell. People don’t buy products, they buy the stories behind the products. Incorporating visual storytelling into your marketing has never been more important and the following are 9 visual content trends to watch. 9 Visual Content Trends to Watch (And Try Out!) Would be customers might not care about the bells and whistles of a product as much as they want to see how other happy…
Instagram is the top social network for social commerce. More and more consumers are starting their product discovery journey by…
Social media giants like Facebook and Snapchat have realized they no longer need the middleman to get products sold. The…
People are feeling stir-crazy. Many consumers, after a year of being stuck at home, are awaiting the green light from public health officials. 2021 will be the year of safe tourism as travel brands try to comply with international standards and customer expectations. Though guidelines vary from state to state, and even city to city, tour operators are expecting a major surge in business as soon as early July. This spike in travel is much…
To find inspiration for the best travel campaign ideas, we need to look no further than the recent past. Yes,…
What are the rules for reposting content on Instagram? That’s a common question asked by marketers of all stripes and…
Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato peeler. Now, it’s a bit more sophisticated—but it is built on the same foundation. What is Visual Content Marketing? Visual content marketing uses images and videos to show consumers what a product can do for them. Thanks to social media…
Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found…
Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go…
Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with brands activating social tactics along every funnel phase. Social is no longer separate from eCommerce, social is eCommerce. The social platforms consumers have used to keep themselves entertained during months spent on lockdown at home are more than an entertainment tool. eCommerce retailers have emerged as the victors of 2020. People are more comfortable shopping…
Travel marketing is powered by creative ideas that keep locations and services top of mind throughout the year. These are…
The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often…
