Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those brand deals. Fans were quick to consume cereal, beverages, and content that featured their favorite star. When social became part of our everyday lives, a new type…
Marketers are struggling—and this isn’t breaking news. In 2020, the biggest challenges for marketers were time and team size, likely…
In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key…
Every year, marketers have new trends, new platforms, and new expectations that they need to stay on top of…or risk getting left in the dust. Thankfully, we’ve got you covered. Every year, we conduct our own research to discover the must-know consumer trends and marketing themes, both as related to UGC and not. Then, we report our findings, predictions, and tips in the State of User-Generated Content report and throughout our blog. From marketer’s number…
Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.
COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the…
Social commerce leverages buyer behaviors in the customer journey—and its power in the buying decision is only growing larger. Move over, Amazon. New doors have been opened in the eCommerce space as social media giants like Facebook, Instagram, Twitter, and more realized that their platforms were the perfect place to let brands meet their potential customers. Met with a plethora of data and analytics, merchants found their new home and they’ve been living here for…
How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if…
Video content on social media continues its explosive growth. But, sometimes even the best creators need some Instagram Stories Inspiration.…
The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of ordering and anticipation of that product’s arrival. Finally, the excitement of experiencing and engaging with the product. Smartphones and social media have further accelerated this journey, placing purchasing decisions and consumer resources at the fingertips of shoppers… literally. This democratization of marketing strategy has put user-generated content front and center. Now, marketing campaigns are about…
With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that…
Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace…
