It’s time to rethink your definition of opting-in. Focusing on strategic relationship building is the ultimate consumer opt-in to engage and activate your audience.

Demonstrate your consumers are truly understood and deliver on your customer-centric promise with tips from relationship marketing expert Elaine Gamble.

The focus on being customer-centric has resulted in greater interest in customer engagement success. However, many organizations define this metric differently.

Relationship marketing excellence involves six defined pillars. See the core ingredients that determine true “relationship marketing.”