This is part of a 4-part series about increasing employee engagement with employee-generated content.   1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees The hardest part about setting up a successful employee-generated content (EGC) campaign is getting people to participate. When people don’t participate, you don’t get enough content and the campaign…