Brands and agencies are spending more than ever on influencer marketing. The influencer and content creator industry is booming with people and money. To maximize opportunity, brands and agencies need to focus on how they can build authentic influencer relationships that last beyond the scope of a single promotion. The glut of money and attention to influencers has led to pains for those using macro-influencers. Kim Kardashian received an FDA warning letter for the improper…
Enough discussion, it is time to get up and TikTok! TikTok is the fastest growing social site of this new…
In case you haven’t heard about it, #TeamTrees is the viral global phenomenon created by YouTuber MrBeast in late May 2019. The…
The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an independent enforcement arm of the U.S. government tasked with consumer protection. Part of this enforcement mandate is to ensure truth in advertising, which includes endorsements. Influencers and brands that collaborate through endorsements are expected to comply with the law. We’ve reviewed the guidelines and have 6 takeaways to ensure that…
Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported…
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the…
Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such a multitude of audiences across a variety of demographics, channels, and consumer groups. Between laundry loads, we’ve put together five takeaways from Tide’s #LaundryNight Campaign. 1. Leverages an existing hashtag. Social natives know that #LaundyNight and #LaundryDay have been around for years. It is the tag of choice for digerati who post selfies in…
The California Consumer Privacy Act (CCPA) is slated to take effect on January 1, 2020. Brands and agencies are calling…
Facebook Dating has launched in a move that has the internet buzzing. The Associated Press reports that interactions of Facebook…
It is conference season, but event marketers work throughout the year to ideate, design, and create amazing events. Event marketers are always on the run, making mobile applications essential to their craft. We’ve talked to our events team and rounded up 11 mobile apps event marketers can’t live without. Adobe Express Adobe Express is a graphic design tool with a powerful mobile version. It has a free edition to get started, making it accessible to…
How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you…
Small changes can make big differences! A study from faculty at the University of Hong Kong analyzed top influencers to…
