Enough discussion, it is time to get up and TikTok! TikTok is the fastest growing social site of this new decade. The short-form video platform has taken the globe by storm, establishing a new digital destination for creators and consumers. Marketers have been sitting on the sidelines, considering the validity of the app. But now is the time to get up and start creating or risk being left in the dust by savvier practitioners. Excuses…
In case you haven’t heard about it, #TeamTrees is the viral global phenomenon created by YouTuber MrBeast in late May 2019. The…
The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media…
Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported and well-sourced.” The press release touts that a subset of users in the US have already begun seeing a new tab on their mobile devices with personalized news content. This new section in the mobile app and (presumably) on the website is not meant to replace in-feed news articles. Facebook was quick to mention that…
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the…
Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such…
The California Consumer Privacy Act (CCPA) is slated to take effect on January 1, 2020. Brands and agencies are calling it the GDPR of the USA. There’s a lot of acronyms, legalese, and misinformation swirling around the discussion. Let’s clear up the confusion. Welcome to the TINT primer on CCPA. What exactly is the CCPA and what does it do? The CCPA is a piece of legislation that grants consumers the right to request information about…
Facebook Dating has launched in a move that has the internet buzzing. The Associated Press reports that interactions of Facebook…
It is conference season, but event marketers work throughout the year to ideate, design, and create amazing events. Event marketers…
How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the pool of social users who used the hashtag. The venue is booked, the run of show is in beta, and now your attention shifts to social engagement.…
Small changes can make big differences! A study from faculty at the University of Hong Kong analyzed top influencers to…
Almost everyone has that friend who sells a network marketing product and has filled their social accounts to the brim…
