We are frequently asked, “Does paying for UGC make it more legal?” The idea of receiving beautiful, high-quality content for free can seem questionable in a world where many marketing engines are powered by over-priced influencers. Rather than paying to activate a single person of influence, implementing a UGC strategy creates opportunities for any customer, employee, or advocate to make something engaging. We believe that everyone is an influencer. People exert influence on their social…
Marketers are known for their ability to analyze, adapt, and conquer. Changes in the world have created new marketing roles,…
Academic graduations and commencements have been held as significant scholastic ceremonies for over 800 years, but in the face of…
WordCamp San Antonio was preparing for its fourth conference when COVID-19 struck. The organizers swiftly made a decision to convert the event to a virtual activation. Their team had two weeks to turn a two-day conference into the world’s first all-virtual WordCamp. The event previously peaked at 350 attendees representing the local and regional WordPress communities. But this year’s virtual conference had over 1,300 participants representing dozens of countries. TINT had the pleasure of being…
There are many variants: Digital word of mouth, electronic word of mouth (eWOM), user-created content, and user-generated content (UGC). This…
It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer…
Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and mettle. Luckily, event planners are notoriously resilient folk and will take the new paradigm in stride. We’ve collected our best practices and research to create the TINT Special Events Guide to Going Digital. Why Event…
User generated content has become a must-have for any brand that is trying to raise both awareness and loyalty. UGC drives conversions, shows authenticity, and increases engagement, but a lesser-known benefit of adding UGC to your marketing mix is improving your search engine optimization (SEO) efforts. UGC adds keywords, improves search visibility, and more. We’ve partnered with digital agency Innov8 Place to share five ways to improve SEO with UGC (and one way it can detract.)
The Events Industry has never been stronger, and event organizers will need to evolve to compete. The industry has seen…
TINT is excited to be a sponsor and exhibitor at Social Media Marketing World in beautiful San Diego, California. Starting Sunday, March 1 until Tuesday, March 3, we’ll be visiting, connecting, and sharing best practices with the top social media marketers from around the globe. Stop by Booth 409, just inside the main entrance, to visit with Team TINT. We’ll have our team of UGC, events, and social experts ready to answer questions. We have…
New emojis for 2020 have been announced. The Unicode Consortium, a governing body that helps standardize languages on computers, released…
byte, a looping micro-video app from the co-founder of Vine, has launched. The app touts creativity first and looks to build communities around experiences.
