Marketers are known for their ability to analyze, adapt, and conquer. Changes in the world have created new marketing roles, like Digital Event Strategist, that are the future of the marketing and communications professions. Digital activations of any kind are generally under the watchful eye of a collective of digital practitioners. The “digital team” is often a nebulous collection of professionals that encompass everything from web design to CRM management to social media and UI/UX.…
Academic graduations and commencements have been held as significant scholastic ceremonies for over 800 years, but in the face of…
WordCamp San Antonio was preparing for its fourth conference when COVID-19 struck. The organizers swiftly made a decision to convert…
There are many variants: Digital word of mouth, electronic word of mouth (eWOM), user-created content, and user-generated content (UGC). This inconsistency often raises questions about the proper term of art for marketing and communications professionals. TINT has always advocated for UGC as an umbrella term with dozens of “flavors” like constituent generated content and employee-generated content. We’re considering the research to find clarity in the language, specifically, are UGC and eWOM the same thing? Let’s get…
It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer…
Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it…
User generated content has become a must-have for any brand that is trying to raise both awareness and loyalty. UGC drives conversions, shows authenticity, and increases engagement, but a lesser-known benefit of adding UGC to your marketing mix is improving your search engine optimization (SEO) efforts. UGC adds keywords, improves search visibility, and more. We’ve partnered with digital agency Innov8 Place to share five ways to improve SEO with UGC (and one way it can detract.)
The Events Industry has never been stronger, and event organizers will need to evolve to compete. The industry has seen…
TINT is excited to be a sponsor and exhibitor at Social Media Marketing World in beautiful San Diego, California. Starting…
New emojis for 2020 have been announced. The Unicode Consortium, a governing body that helps standardize languages on computers, released new emojis for worldwide adoption. We’re excited that the new emojis for 2020 expand options regarding culture, activities, and gender. We’ve rounded up some of our favorites below. Cultural Cuisine Emojis We are excited to see that among the new emojis for 2020 are additions to the food and drink categories. The flatbread emoji has…
byte, a looping micro-video app from the co-founder of Vine, has launched. The app touts creativity first and looks to build communities around experiences.
Brands and agencies are spending more than ever on influencer marketing. The influencer and content creator industry is booming with…
