What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous? These are questions asked in the 2021 documentary Fake Famous, streaming on HBO. The film is clearly focused on evoking a strong reaction from the audience, but marketers can read between the lines to get a better understanding of the preconceived opinions and views of influencers as a marketing strategy. Fake Famous is the brainchild…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a…
Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide…
Black Friday until Christmas Eve is often the golden season for eCommerce operators. Year over year, online holiday spending has increased by almost 20% with Black Friday and Cyber Monday alone accounting for $14.1 billion in eCommerce revenue. Seasonal fluctuations will always be part of the shopping experience, but the best retailers are seeking innovative ways to maintain the boom post-holiday. We turn to Ashley Hilton, Sales Enablement Director at SearchSpring; and S David Ramirez,…
Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing.…
November would have normally found the Team TINT traveling to Kansas City and Raleigh to participate in the Internet Summit…
On September 21, 2020 Facebook introduced the Facebook Rights Management Tool. This new addition to the Facebook Creator Studio is designed to “help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram.” In short, it provides support for Intellectual Property management at scale. Marketers using user-generated content (UGC) should remain calm and not panic. Let’s dig into what…
Business travelers have a reputation for efficiency; get in, get out, and get on with their lives. But, bleisure, and…
You did it! You found an amazing photo of your product or service on Instagram. As a responsible marketer you…
COVID has devastated the hotel industry but, in many parts of the world, things are slowly moving towards a safe return to business. We’ve found five tactics to drive hotel marketing during COVID. To establish these elements, our content team visited several hotels on the historic San Antonio River Walk. We wanted to get a clearer picture of a tourist destination during what would normally be the peak of pre-Labor Day tourist season. We reviewed…
The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by…
We are frequently asked, “Does paying for UGC make it more legal?” The idea of receiving beautiful, high-quality content for…
